Optimove Insights July iGaming Pulse Snapshot – U.S. Sports Bettors Bet 2.6x More Than Global Average
Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about July
Optimove’s July 2025 iGaming Pulse Snapshot dives into global player behavior trends, analyzing data from over 3.2 million active players across the U.S., EU, and LATAM.
The U.S. market is maturing, and that presents both challenges and opportunities for operators. While explosive player growth may be slowing, the remaining bettors are higher-value and more engaged. That means operators must shift gears from acquisition to maximizing retention and lifetime value through smarter orchestration and precision targeting.
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Key Takeaways from July
The U.S. consistently outpaced global averages in monthly average sports bet amounts, but the number of sports bettors slightly decreased.
See more details in the charts below:
Definition ofTotal Monthly Sport Bet Amount: The average sport betting amount is the total sum of all sports bets and divided by the number of bettors who have placed at least one sport bet.
The Sport Bettors Growth Trend is calculated by dividing the total number of sports bettors each month by the number of sports bettors in June 2024, which serves as the baseline (100%).
Here’s what the latest data reveals about player behavior in July, along with actionable recommendations to help operators respond to shifting trends:
1. U.S. Sports Betting Remains High at $932 but Growth Slows
In June 2025, U.S. bettors placed an average of $932 in monthly sports wagers, 2.6x more than the global average of $351. However, growth in the number of active U.S. sports bettors has started to stall, increasing by only 14 percent year over year compared to a stronger trajectory earlier in the year.
Recommendation: Focus on value-based segmentation. With volume plateauing, the opportunity lies in maximizing the LTV of active bettors through personalized offers and timely engagement.
2. Global Sports Betting Amounts Drop 7 Percent Year Over Year
Globally, average monthly sports betting amounts dipped to $380 in June 2025, marking a 7 percent decline compared to June 2024. This trend points to cooling engagement across casual audiences.
Recommendation: Use AI-powered personalization to revive interest. Trigger real-time, context-aware messaging to boost relevance and keep players in the game.
3. Number of Sports Bettors Falls Globally
The total number of global sports bettors dropped by 12 percent compared to June 2024. Even in the U.S., bettor growth has cooled, up just 14 percent year over year.
Recommendation: Re-engagement is key. Identify drop-offs early and use automated journeys to win players back with incentives, educational content, or light-touch reactivation strategies.
In Summary
High-value bettors are still active, but growth is slowing across the board. U.S. players continue to lead in spending, but both global and regional markets are seeing a decline in the number of bettors. Now is the time to shift focus from volume to value by doubling down on segmentation, personalization, and real-time responsiveness.
For a closer look at the data behind these trends, visit the full iGaming Pulse report.
For more insights into player trends, contact us to request a demo.
Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.
