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Edward Aaron-Obelley

Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.

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12 posts found by Edward Aaron-Obelley

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Sharing the Power of Personalization at Optimove Connect 2025

“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove

Introducing Data Connections: Effortlessly Enrich Campaigns with External Content 

Marketing success hinges on seamlessly blending real-time data and dynamic content into every customer interaction. Here's how it's done

How Opti-X Enables the Rise of the Positionless Marketer

From fragmented experiences to seamless personalized journeys—here’s how marketers can now ensure consistent tailored experiences across all digital touchpoints