Edward Aaron-Obelley

Edward Aaron-Obelley

Edward Aaron-Obelley

Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. 

He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.

14 posts found by Edward Aaron-Obelley

The Rise of In-Play Sports Betting and How to Capitalize on It

Discover how to maximize engagement and revenue through real-time, personalized betting experiences

Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

OptiLive allows sportsbooks to enhance in-play (live) sports betting through real-time, personalized messaging during live sporting events

How Opti-X Leverages AI to Drive More Personalized Experiences

Opti-X leverages cutting-edge AI technology to set new standards in personalized digital experiences. Here's how

How KPAX Marketing Streamlines Content Personalization with Opti-X

Learn how KPAX uses Opti-X to automate personalization, boost engagement, and streamline operations

How OptiLive Keeps Players Engaged During Live Sporting Events

Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how

How Opti-X Enables the Rise of the Positionless Marketer

From fragmented experiences to seamless personalized journeys—here’s how marketers can now ensure consistent tailored experiences across all digital touchpoints