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Edward Aaron-Obelley

Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.

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15 posts found by Edward Aaron-Obelley

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A Price Drop Triggered Email That Drove $12K in Incremental Revenue

How one retailer doubled average revenue per customer with a single, real-time campaign powered by Optimove

1 October 2025
Edward Aaron-Obelley

Identity Resolution in Action: Creating Real-time Hyper-Personalized Journeys

Discover how marketers use AI to deliver exceptional customer experiences across all touchpoints

13 August 2025
Edward Aaron-Obelley

Power Personalized Experiences at Scale with Opti-X’s Recommendation Models

Turn customer data into action with real-time, AI-powered recommendations

24 July 2025
Edward Aaron-Obelley