How AI-Powered Game Recommendations Drove £40K in Bet Amount

Turning Popular Games into Engagement 

Popular game charts move fast in iGaming. A banner that’s relevant on Monday can feel stale by Thursday, especially when players see the same titles again and again. Real-time content keeps every send aligned with what’s trending now, every day. To do that, one operator wanted to spotlight popular games without hardcoding specific titles.  

The operator utilized Optimove Personalize to embed a smart, dynamic banner in a six-day promotional offer email campaign targeting new users. Powered by a “Popular Games” AI recommendation model, the banner automatically selected and updated the games displayed based on current popularity—determined by aggregated gameplay and engagement data across the operator’s game inventory. This removed the need for any manual selection or ongoing updates, keeping the content fresh with each send. 

To further refine recommendations, business rules can be layered into the logic to control which games are included, excluded, or prioritized. For example, promoting games from specific suppliers, removing recently played titles, or boosting certain game types and themes within the selection. This ensures popular game recommendations are not only based on demand but also aligned with specific business KPI’s. 

When Relevance Drives Revenue 

By aligning promotional content with what players are most interested in at that moment, the operator turned simple email reminders into measurable performance gains: 

• 5% increase in conversion rate
• £40K increase in total bet amount 

The campaign proved that when popular content updates automatically, emails feel more relevant and players respond. Fresh game selections reduced fatigue, improved clicks into gameplay, and translated interest into measurable wagering impact—without extra builds or approvals. 

5 Steps to Build a High-Performing “Popular Games” Email 

To drive engagement with popular games, your email should combine timely content, clear incentives, and a seamless path to play. 

Here are the five steps to build your email: 

1. Start with a personalized subject line tied to the offer: Use player data to tailor the subject line—highlighting both the promotional incentive and relevant game content, e.g., “Your free spins on today’s top games”. Create and test multiple different subject line variations at scale using our AI Content Decisioning Agent to improve open and conversation rates over time.  
2. Lead with a strong brand visual: Start the email with a clear, on-brand image that reinforces recognition and trust. This sets the tone and makes the email instantly identifiable in a crowded inbox.
3. Highlight a personalized promotional offer: Follow with a tailored incentive (e.g., free spins or deposit bonus) aligned to the player and campaign goal. Leverage Optimove Promotions to help build smarter promotional strategies.
4. Use a dynamic banner to showcase popular games: Feature a dynamic banner powered by a recommendation model that automatically updates the most popular games based on player activity. Apply rules to promote specific suppliers, highlight game types, or exclude recently played titles—aligning popularity with business goals. Explore how to set this up in the Optimove Personalize Academy articles. 
5. Add a clear CTA to drive action: Include a strong call-to-action, e.g., “Play Now”, that takes players directly to the featured games. 

In Summary 

Real-time content turns trends into action. When popular games are featured dynamically, email stays relevant, avoids fatigue, and reaches players with the right nudge at the right moment. Optimove’s Positionless marketing platform enables this operator to deliver always updated popular games in their email campaigns, driving higher conversion and more wagering without adding complexity. It’s a practical way to keep campaigns fresh, scalable, and performance-led. And it frees marketers from the constant need for manual updates. If you want to explore how to deliver popular games dynamically for your brand, contact us to request a demo.