Edward Aaron-Obelley

Edward Aaron-Obelley

Edward Aaron-Obelley

Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. 

He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.

16 posts found by Edward Aaron-Obelley

How AI-Powered Game Recommendations Drove £40K in Bet Amount

Learn how Optimove Personalize auto-rotates top games daily to keep emails current, reduce fatigue, and lift clicks into gameplay

From 7 Templates to 1: Streamlining Email Efficiency

How a leading iGaming operator accelerated their email program using scalable master templates

How Real-Time Activation Turns Quieter Days into $4M

How an iGaming operator used Optimove Personalize to re-engage players on their off days and lift conversions by 14% with a single real-time campaign

A Price Drop Triggered Email That Drove $12K in Incremental Revenue

How one retailer doubled average revenue per customer with a single, real-time campaign powered by Optimove

Identity Resolution in Action: Creating Real-time Hyper-Personalized Journeys

Discover how marketers use AI to deliver exceptional customer experiences across all touchpoints

Sharing the Power of Personalization at Optimove Connect 2025

“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove