Edward Aaron-Obelley

Edward Aaron-Obelley

Edward Aaron-Obelley

Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. 

He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.

10 posts found by Edward Aaron-Obelley
The Rise of In-Play Sports Betting and How to Capitalize on It
Discover how to maximize engagement and revenue through real-time, personalized betting experiences
Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale
OptiLive allows sportsbooks to enhance in-play (live) sports betting through real-time, personalized messaging during live sporting events
How Opti-X Leverages AI to Drive More Personalized Experiences
Opti-X leverages cutting-edge AI technology to set new standards in personalized digital experiences. Here's how
How KPAX Marketing Streamlines Content Personalization with Opti-X
Learn how KPAX uses Opti-X to automate personalization, boost engagement, and streamline operations
How OptiLive Keeps Players Engaged During Live Sporting Events
Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how
How Opti-X Enables the Rise of the Positionless Marketer
From fragmented experiences to seamless personalized journeys—here’s how marketers can now ensure consistent tailored experiences across all digital touchpoints
Introducing Data Connections: Effortlessly Enrich Campaigns with External Content
Marketing success hinges on seamlessly blending real-time data and dynamic content into every customer interaction. Here's how it's done
Sharing the Power of Personalization at Optimove Connect 2025
“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove
Identity Resolution in Action: Creating Real-time Hyper-Personalized Journeys
Discover how marketers use AI to deliver exceptional customer experiences across all touchpoints
A Price Drop Triggered Email That Drove $12K in Incremental Revenue
How one retailer doubled average revenue per customer with a single, real-time campaign powered by Optimove