Increasing the Value of New Online Gaming Players
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It is crucial that online gaming operators maximize the value of the players that arrive at their websites. Specifically, operators must combine player segmentation and personalized player messaging to increase deposit amounts, longevity and the future value of new players.
Download this document to learn of a best-practices-based methodology that can be easily implemented with Optimove:
- What player data you should use to segment and target your players
- What campaign frequency should you use to maximize new player retention
- How to create specific campaigns for your new players