Segmentation
Using control groups and target group priority ensures CRM journeys don’t crossfire – ultimately allowing for clean testing frameworks – and revenue uplift.
Brands inadvertently alienate customers. Here are tips on how to use segmentation to avoid customer alienation, maximize loyalty, and put customers first
By utilizing machine learning for segmentation, marketers can dive deep into detailed customer insights to predict responses and deliver hyper-personalized experiences that foster long-term customer loyalty.
Drawing insights from historical Optimove data from the 2022 FIFA World Cup, we’ve identified five key factors to understand the motivations of new players entering the scene
A strong data foundation is essential for marketers to optimize the ideal level of generosity per customer to maximize ROI
The Euro 2024 tournament presents a golden opportunity for marketers. Learn what marketers should prioritize for optimal results in the lead-up, during, and after the tournament
by Keith S. Whyte, Executive Director, National Council on Problem Gambling
Discover the power of dynamic segmentation marketing and how it can boost retention and maximize Customer Lifetime Value (CLV)
A Customer Data Platform (CDP) is not only a powerful tool for a marketing department – it can accelerate an organization's success when other departments have access.
Unlock the magic of Opti-X – your secret weapon for love-infused customer connections – on Valentine’s Day, or any day
Step one: admit you are hooked on too generous marketing