Dafna Bitman

Dafna Bitman

Dafna Bitman

Dafna is a content marketing manager and writer who generates branded content for online industries, specializing in lead generation, SEO, CRM, and lifecycle stage marketing. 

With over ten years of professional writing experience, she helps brands grow and increase profitability, efficiency, and online presence. Dafna holds a B.A. in Persuasive Communications from Reichman University (IDC Herzliya).

40 posts found by Dafna Bitman

Optimove Brings Customer Retention Prowess to Financial Services Industry

Optimove is helping financial services counter the harsh effects of increased competition and regulatory restrictions on customer loyalty

How To: Transform Your Data to Insight to Action

A look at how retailers can leverage their data to generate insights that lead to more effective customer marketing (there's more to download)

"We Will Always Think What Purpose Is Behind Our Marketing"

Farmdrop has seen exponential growth during the first months of the coronavirus outbreak. Their CRM manager told us how it affected the company's communication strategy

CRM Hack: Lifecycle Based Campaigns

Watch: How to differentiate your campaigns according to customer lifecycle stages

6 Marketing Methods for Socially Responsible Gaming

Gaming operator, discover the latest tactics for socially responsible gaming marketing practices

Revealed: Why You Should Invest More in Your Existing Clients on Black Friday and Cyber Monday

This peak season, strategize early, get creative, and have some fun with putting existing customers first. You’re destined to have a successful and engaging holiday season!