Dafna Bitman

Dafna Bitman

Dafna Bitman

Dafna is a content marketing manager and writer who generates branded content for online industries, specializing in lead generation, SEO, CRM, and lifecycle stage marketing. 

With over ten years of professional writing experience, she helps brands grow and increase profitability, efficiency, and online presence. Dafna holds a B.A. in Persuasive Communications from Reichman University (IDC Herzliya).

39 posts found by Dafna Bitman
Optimove Brings Customer Retention Prowess to Financial Services Industry
Optimove is helping financial services counter the harsh effects of increased competition and regulatory restrictions on customer loyalty
How To: Transform Your Data to Insight to Action
A look at how retailers can leverage their data to generate insights that lead to more effective customer marketing (there's more to download)
"We Will Always Think What Purpose Is Behind Our Marketing"
Farmdrop has seen exponential growth during the first months of the coronavirus outbreak. Their CRM manager told us how it affected the company's communication strategy
CRM Hack: Lifecycle Based Campaigns
Watch: How to differentiate your campaigns according to customer lifecycle stages
6 Marketing Methods for Socially Responsible Gaming
Gaming operator, discover the latest tactics for socially responsible gaming marketing practices
Revealed: Why You Should Invest More in Your Existing Clients on Black Friday and Cyber Monday
This peak season, strategize early, get creative, and have some fun with putting existing customers first. You’re destined to have a successful and engaging holiday season!
A/B Testing – Should the “Winner Take It All”?
Here’s your cheat sheet for better A/B testing practices. Learn how it’s done; your customers will appreciate more personalized campaigns while you’ll enjoy better results 
How to Use DynamicMail to Make Your Emails ​Awesome
Step up your email game to increase engagement and ROI with 20+ out-of-the-box DynamicMail components. Learn how to build powerful product recommendation models using Optimove’s DynamicMail – all while putting your customer first!
Don’t Let Bonus Abusers Abuse Your Brand: Here’s How to Avoid Them
Everything you need to know about bonus abusers – who they are, how to avoid them, how to build a strategic bonus model, and what your end goal should be
Say Hello to Gen Z: We've Integrated with TikTok and Snapchat
Over half of Gen Z consumers are on TikTok now, and 46% say they use the platform daily. Also – 58% of Gen Z's are willing to pay more for products targeted at their personalities. Now your TikTok and Snapchat ads can be more personalized than ever before
Inflation? Economic Downturn? Data Shows Black Friday Shopping Reaches New Heights
Black Friday in numbers, making sense of it, and how to prepare your marketing plan for the next few months with all this data
How to Optimize the Send Time of Your Campaigns
What's the best time to send an email to customers? What about push notifications? When should you send those? And how do you go about measuring it all to find out? We dig deep into deliverability, open and response rates to reveal the answers to all your questions
6 New Year’s Resolutions for Great B2C Marketing
With rising inflation, rising interests, and an uncertain economic climate, 2023 will be dominated by brands doubling down on retention marketing by employing customer-led marketing and next-level personalization to grow the lifetime value of existing customers. Make sure you’re prepared for the new year with these six resolutions
What Lottery Brands Can Learn from Casino Operators in CRM
CRM marketing is all about personalization, retention, orchestration, and optimization. Nailing CRM is especially crucial in the gaming space, and some brands could learn from others. Here’s how your brand can hit the jackpot with the right CRM best practices
How To Retain “Fickle” Forex Traders
The cost of acquiring new customers is ballooning, and churn is a major issue for all forex trading platforms. That's why we need more focus on existing traders, as we’ve already gone through the process of getting them on board. Here are three effective strategies to help you make the most of them and keep them around
Oh, The Things You Can Learn from Your Customers’ First Order
Did you know that the number of items purchased in a shopper's first order indicates their future customer behavior? It can give you a clue as to how long they'll stick around with your brand and how likely they are to continue shopping. Here’s how to gain actionable insights into your customers’ initial interactions with your brand and turn them into loyal shoppers
5 Ways To Score A Marketing Touchdown This Super Bowl
The Super Bowl is one of the most highly anticipated events of the year. For iGaming marketers, there’s no better opportunity to connect with their audience on a massive scale. So, if you’re looking to supercharge your Super Bowl campaigns, we have five fun and effective ideas for you
Why Web Personalization Is No Longer a Marketing Luxury
Providing a truly impactful customer experience should be top of mind for all marketers. A Digital Experience Platform gives brands the power to deliver personalized experiences that drive engagement and customer loyalty forever. That’s what web personalization is all about. Hold tight, we’ll uncover it all here
Data-Driven Insights into Valentine's Day Shopping
Brands that love their customers show them special appreciation on Valentine's Day. But to truly win your customers' hearts, you need the numbers and research to make informed marketing decisions. That's why we checked the romance between data and shoppers on and around this day of love. Here's what we found
How to Boost Your Marketing Efficiency
Does your marketing team have the tools needed to maximize its overall efficiency and save significant time and effort – all while increasing the number of campaigns you send and customer journeys you create? Before you answer, read this…
Optimizing the In-platform Player Experience – Part I
Welcome to this three-part mini-series, where we discuss the importance of enhancing your in-platform player experience. In the first part, we’ll outline the challenges of personalization and offer possible solutions. So, here it goes…
7% of Women in Tech are VP of Engineering: Tips from One Who Made It
Just in time for International Women's Day, Optimove's very own VP of Engineering, Rachel Shehori, provides insight into her accomplishments as a female leader in a male-dominated tech space and offers useful tips for women looking to make a career in tech
What Your Multichannel Marketing Hub Should Be Doing for You – Part I
There’s so much Multichannel Marketing Hubs can do for your business. They provide visibility into the implementation of your overall marketing plan and significantly improve the quality of marketing decisions. Today, we’ll explore the first four (out of five) MMH benefits per Forrester
Optimizing The In-Platform Player Experience – Part II
Improving the player experience is a major task for any operator wishing to differentiate themselves from the crowd. Often, the same mistakes recur. In the second part of this mini-series, we'll outline how to reimagine the experience you offer players to provide deeper personalization and a top-notch user experience
Brands Can Harness the March Madness with Real-Time Recommendations and Personalization
Providing exceptional, personalized experiences in real-time can significantly increase conversion rates and customer lifetime value for any iGaming operator. Here’s how to keep players engaged and excited during mega-sporting events such as March Madness
Why Go Beyond Basic Customer Segmentation? It Pays
Spoiler alert! The more granular your customer segments, the better your campaigns perform. Think of it this way – would you buy the same birthday present for every one of your friends? If you answered no, you understand segmentation, which holds the secret to customer loyalty, retention, and more. Allow us to explain
Retention Rates Need a Boost? Combine Real-Time and Scheduled Campaigns
If you're looking for an impactful tool to turn prospects into loyal customers, look no further. Combining real-time and scheduled campaigns can be an effective retention marketing strategy that drives first-time deposits and increases conversion rates, ultimately leading to strong, healthy customer relationships and higher ROI for your business. Here’s how
What Your Multichannel Marketing Hub Should Be Doing for You – Part II
A Multichannel Marketing Hub is essential to create, execute, and orchestrate campaigns across all channels. It gives you the flexibility to increase the granularity of customer journeys and expand to multiple channels. How can it drive growth? Find out more here
Optimizing The In-Platform Player Experience – Part III
The importance of enhancing your in-platform player experience is at an all-time high. While some brands already do it, every player out there expects it. So, in this mini-series finale – we explain how and where you can begin personalizing the in-platform player experience – all in four simple steps. Let’s go!
How Terminal X Achieved a 279% Uplift in Click Rates to Help Boost Sales
Discover how Terminal X, a leading fashion eCommerce platform, leveraged Optimove's advanced CRM tools and micro-segmentation capabilities to achieve a 279% uplift in click rates and optimize marketing operations and business results.
7 Tips for Creating an Effective CRM Marketing Strategy
An effective Customer Relationship Management (CRM) strategy is a critical component for engaging and retaining profitable customers to drive business success
6 Fears of AI in Marketing and How to Avoid Them
Unmask the spooky risks of AI in marketing – and learn how to make them (poof!) disappear
6 Tips for Successful Content Personalization
Maximize engagement and drive loyalty with these six content personalization marketing strategies
5 Ways To Reduce Shopping Cart Abandonment & Improve Conversion Rates
Discover 5 best practices and 3 essential tips to boost conversion
12 Customer Retention Strategies to Create Loyal Shoppers
Discover the twelve strategies that keep seasonal holiday shoppers coming back through Valentine’s Day and all year round
5 Strategies to Reduce Churn as 47% of Consumers Try New Brands Weekly
With almost half of customers trying new brands every week, marketers must constantly battle churn—here are five proven ways to keep them coming back
October: The Decisive Month To Capture Holiday Shoppers
October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why
How to Use Dynamic Marketing to Drive Repeat Purchases
Dynamic marketing turns real-time data into personalized experiences that keep customers coming back for more. Here’s how
Not Going Positionless This Halloween? That’s the Real Scare
Boo! The real fright this Halloween isn’t ghosts or goblins. It’s clinging to fixed segments and rigid rules. Go Positionless and let the marketing magic flow (no witchcraft needed)