21 posts found by Moshe Demri
Despite their mathematical complexity, most customer models are static and rule-based. People, however, are dynamic and ever-changing. Advanced models use machine learning and predictive analytics to bridge the gap.
After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn proving that existing customers are the secret sauce of growth
After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn.