Moshe Demri

Moshe Demri

Moshe Demri

Moshe Demri leads Optimove’s global revenue team and is focused on helping clients optimize their customer retention plans and their use of the Optimove software. Moshe has vast experience consulting clients as a data scientist, analyzing their customer data and revealing actionable, data-driven marketing insights. 

Moshe holds a BSc in Industrial Engineering and Management, specializing in Information Systems.

12 posts found by Moshe Demri

The Benefits and Challenges of Multi-Channel Marketing

In this age of multiple screens, multi-channel marketing is a fact of life. As businesses communicating with customers, we need to understand the challenges and benefits of multi-channel marketing and tailor our strategies accordingly.

The 6 Most Common Social Gaming Personas and How to Engage Them

Social gaming is an incredibly complex space. Using data from 235 million players, we broke it down into 6 personas that will help you plan the right campaigns for your audience.

Cross-Segment Customers to Discover their Personas

A multi-dimensional approach to segmentation allows you to observe different data perspectives from a single point of observation, giving you a more complete understanding of your customer

Meet Your Unique Customer Segments

Customer segmentation breaks up your target audience into smaller, more engageable groups. Here are some examples to the unique groups in your customer database

Using Artificial Intelligence (AI) to improve Customer Behavior Modeling Technologies

Despite their mathematical complexity, most customer models are static and rule-based. People, however, are dynamic and ever-changing. Advanced models use machine learning and predictive analytics to bridge the gap.

How Sweaty Betty Grew Significantly Through Its Existing Customers

After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn proving that existing customers are the secret sauce of growth