Jonathan Cohen

Jonathan Cohen

Jonathan Cohen

Jonathan is a Marketing Data Analyst on the Professional Services team at Optimove. He specializes in uncovering actionable insights by analyzing customer data for retail and gaming clients. 

With a strong foundation in marketing analytics, he helps businesses optimize their strategies through data-driven decision-making. Jonathan holds a Bachelor of Science in Management, with concentrations in Marketing and Legal Studies.

4 posts found by Jonathan Cohen

The NFL Reactivation Window: Timing and Targeting Make All the Difference

Reactivation isn't just about timing – it's about targeting the right players with the right trigger. Here's how

How Smaller Customer Segments Yield Bigger Impact During Peak Shopping Weeks

Targeting smaller customer segments during high-impact retail weeks— like Mother’s Day, Back-To-School shopping, and others—leads to stronger engagement and better results. Here’s how

60% of Super Bowl Bettors Should Be Ignored by Sportsbooks

Data based on 1,288,121,353 NFL bets during the 2023-2024 season reveals that 82% of sportsbook operator revenue comes from just 3% of bettors

March Madness Betting Behavior: Trends, Implications, and Recommendations for Sportsbooks

How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament