Jonathan Cohen

Jonathan Cohen

Jonathan Cohen

Jonathan is a Marketing Data Analyst on the Professional Services team at Optimove. He specializes in uncovering actionable insights by analyzing customer data for retail and gaming clients. 

With a strong foundation in marketing analytics, he helps businesses optimize their strategies through data-driven decision-making. Jonathan holds a Bachelor of Science in Management, with concentrations in Marketing and Legal Studies.

4 posts found by Jonathan Cohen
60% of Super Bowl Bettors Should Be Ignored by Sportsbooks
Data based on 1,288,121,353 NFL bets during the 2023-2024 season reveals that 82% of sportsbook operator revenue comes from just 3% of bettors
March Madness Betting Behavior: Trends, Implications, and Recommendations for Sportsbooks
How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament
How Smaller Customer Segments Yield Bigger Impact During Peak Shopping Weeks
Targeting smaller customer segments during high-impact retail weeks— like Mother’s Day, Back-To-School shopping, and others—leads to stronger engagement and better results. Here’s how
The NFL Reactivation Window: Timing and Targeting Make All the Difference
Reactivation isn't just about timing – it's about targeting the right players with the right trigger. Here's how