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Roni Karmi

Roni is a Marketing Research Analyst on Optimove’s Professional Services team. As part of her role, she analyzes customer data to extract actionable marketing insights for retail and gaming clients. Roni is currently pursuing a degree in Industrial Engineering and Management at Tel Aviv University.

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Black Friday & Cyber Monday: Insights for Retail Marketers

Optimove Insights analyzed millions of transactions to reveal which segments truly drive performance during Black Friday and Cyber Monday. So where should marketers focus their efforts?

11 November 2025
Roni Karmi