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Forrester: Optimove’s Total Economic Impact
Why it matters:
For iGaming and sports betting operators, this post defines AI-orchestrated gamification and illustrates how it can transform player engagement strategies by delivering more dynamic and personalized experiences, directly impacting customer lifetime value and key business metrics.
Key takeaways:
AI-orchestrated gamification is an advanced approach to player engagement in the iGaming and sports betting industry that combines artificial intelligence with game-like elements to create highly personalized and dynamic experiences for users. Here’s a breakdown of its key components:
In essence, AI-orchestrated gamification uses artificial intelligence to create, manage, and optimize game-like experiences throughout the player’s journey, aiming to increase engagement, retention, and overall player satisfaction in a more sophisticated and personalized manner than traditional marketing approaches.
To learn more about Optimove’s AI-Orchestrated Gamification for iGaming and Sports Betting, schedule a demo.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
