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Exclusive Forrester Report on AI in Marketing
Next week, marketing leaders from around the world will gather in London for Optimove Connect 2026, the Home of Positionless Marketing.
On March 11–12 at Convene 133 Houndsditch, attendees will spend two days exploring how marketing teams are simplifying execution, activating AI, and delivering measurable results.
Here’s what to expect next week:
Headline Keynote Speaker: Optimove CEO, Pini Yakuel: Drawing from the themes of his just released book, Pini Yakuel shares the personal journey that led to Positionless Marketing, inspiring marketers to find their own path to becoming truly Positionless.
Featured Keynote: Shai Frank, Optimove SVP Product & GM Americas:
Shai unveils the next steps in the Optimove Positionless Marketing product roadmap and addresses issues like when the cost of content creation is collapsing toward zero, it is no longer the bottleneck.
Optimove Connect is built around practical marketing execution. This year’s sessions highlight how organizations are simplifying operations while improving performance.
Attendees will explore real-world examples such as:
Together, these sessions show how teams are transforming marketing execution while maintaining speed, control, and measurable results.
Jamil Qureshi is the first-ever official psychologist for the European Ryder Cup team.
Jamil has worked with world-class athletes and global organizations including Coca-Cola, Hewlett Packard, and Lloyds Banking Group, helping leaders and teams perform under pressure and unlock breakthrough results.
In his keynote, Jamil will explore how empowering individuals to operate beyond traditional silos drives exceptional performance — a mindset that sits at the core of Positionless Marketing.
A highlight of the event will be the Optimove Awards, celebrating organizations that are redefining modern marketing.
Winners will be revealed live during Connect in front of the global Positionless Marketing community.
For attendees who want to leave Connect with practical skills (not just ideas), the Certification Hall will run hands-on sessions across both days.
These sessions are built to help marketers sharpen how they work with Optimove in real-life scenarios — from building smarter lifecycle flows to operationalizing AI-driven decisioning and optimization in day-to-day execution.
Expect a practical, guided format designed to help you:
The conversations don’t stop when the sessions end.
Attendees are invited to join Connect & Cocktails at The Anthologist, located on Gresham Street near Bank Station, where Positionless Marketers will gather to celebrate unlocking their Data Power, Creative Power, and Optimization Power.
With its stylish bar, restaurant atmosphere, and cozy outdoor terrace, The Anthologist provides the perfect setting to continue the day’s discussions, exchange ideas, and connect with fellow marketers from around the world.
Whether you’re meeting new peers, reconnecting with colleagues, or diving deeper into the ideas shared during the conference, Connect & Cocktails is where the Optimove community comes together.
Connect is also where the ecosystem behind high-performing marketing operations comes together.
This year’s sponsors include Snowflake, MMDSmart (MessageWhiz), Infobip, Fullstory, CACI, Enteractive, Mobivate, and Delivyr — spanning data platforms, messaging infrastructure, behavioral intelligence, and service partners that help teams turn customer insight into real execution.
Attendees can now download the Optimove Connect App to organize their schedule and make the most of the event. It is available App Store and Google Play.
With the app, participants can:
Downloading the app in advance helps ensure you secure your preferred sessions.
Optimove Connect brings together marketing leaders who want to simplify execution, operate around outcomes, and deliver measurable impact.
With the event starting next week, final registrations are closing soon.
Join us in London and experience the future of marketing at the Home of Positionless Marketing. Register here.
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
