Awards Ceremony at Optimove Connect 2027
The Optimove Awards
Honoring the brands, teams, and marketers that are leaders in Positionless Marketing
Awards Ceremony at Optimove Connect 2027
Honoring the brands, teams, and marketers that are leaders in Positionless Marketing
Now in their sixth year, the Optimove Awards recognize the brands, teams, and individuals redefining CRM marketers can do and proving it with results.
The Optimove Awards celebrate marketers who are Positionless and have moved beyond traditional roles to master Data Power, Creative Power, and Optimization Power. They didn't wait for marketing to catch up. They led it.
The Awards
Best Use of
Data Power
For the brand that turns open data into a 360-degree customer view behind every decision
Best Use of
Creative Power
For the brand that turns data into personalized, multichannel creative that lands at the right moment
Best Use of
Optimization Power
For the brand that lets Optimove AI optimize every customer interaction, leaving manual work behind
Positionless Team
of the Year
For the team that works as one unit across data, creative, and execution
Positionless Marketer
of the Year
For the marketer who masters all three powers and does the work of a whole department
CRM Executive
of the Year
For the leader who championed Positionless Marketing and drove real business growth
Nominations Are Open
Submit your nomination between 20 October and 21 December, 2026. You can nominate yourself, your team, or a colleague.
Winners will be revealed at the awards ceremony at Optimove Connect in London
2026 Optimove Awards Winners
Winner: BetJets
Recognized for turning customer data into a 360-degree view that makes every campaign more relevant.
Shortlist: Musti Group, Blain’s Farm & Fleet
Winner: DoradoBet
One of the first to bring WhatsApp into multichannel journeys, delivering personalized, timely creative at scale.
Shortlist: DAZN, SodaStream
Winner: Stoiximan
Built AI and optimization into everyday workflows to drive consistent, measurable uplift.
Shortlist: DoradoBet, Sephora
Winner: Entain
Runs 30+ brands as outcome-driven squads, managing thousands of campaigns a day.
Shortlist: Kaizen Gaming, Apuesta Total
Winner: Caroline Mencarini, Flutter Brazil
Built a world-class CRM program by combining Data Power, Creative Power, and Optimization Power on her own.
Shortlist: Timothée Guerin (GOAT), Karin Svirsky (Tango)
Winner: Asadul Shah, Caesars
Led Caesars Prizefest, the most successful campaign in Caesars iGaming history, and cut campaign time from five days to five minutes.
Shortlist: Monika Newbound (Entain), Patrick Duffy (bet365)