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The CRM Marketer Evolution Curve’s Guide
Why it matters:
The Optimove Connect Awards 2026 honor brands, teams, and individuals who are leading the way in CRM marketing through innovative, AI-powered, and Positionless Marketing strategies. These winners exemplify how Data Power, Creative Power, and Optimization Power drive impactful customer experiences at scale.
For marketers, these insights provide actionable strategies for achieving excellence and embracing Positionless Marketing.
Key takeaways:
And the winners are:
Winner: BetJets
BetJets is recognized for its exceptional use of customer data, turning insights into actionable strategies that drive marketing performance. Their sophisticated data ecosystem enables them to make smarter decisions, helping them build a 360-degree customer view and improve the relevance and impact of their campaigns.
BetJets' commitment to data-driven marketing sets a new standard for leveraging data as a powerful marketing weapon.
Winner: DoradoBet
DoradoBet has proven that creativity is at the heart of powerful marketing campaigns. Their ability to deliver personalized, timely, and engaging creative across multiple channels sets them apart.
By being one of the first to integrate WhatsApp into their multi-channel customer journeys, DoradoBet has opened a new door to deeper engagement.
Their campaigns show that creative insight, when executed flawlessly, lead to standout marketing and lasting customer connections.
Winner: Stoiximan
Stoiximan stands out for its commitment to continuous optimization.
By embedding machine learning and optimization tools into their marketing workflows, Stoiximan uses AI to drive measurable, incremental uplift consistently.
This approach has helped them move beyond manual workflows, enabling the brand to deliver AI Offer Decisioning Agent and journeys that continuously improve customer interactions, setting a new benchmark for CRM optimization.
Winner: Caroline Mencarini, Flutter Brazil
Caroline Mencarini exemplifies Positionless Marketing by seamlessly blending Data Power, Creative Power, and Optimization Power in her strategies.
Caroline's ability to execute across traditional boundaries has allowed her to deliver impactful results independently.
She has successfully built a world-class CRM program by combining AI, data, and human ingenuity, positioning her as the perfect embodiment of a Positionless Marketer.
Winner: Asadul Shah, Caesars
Asadul Shah is celebrated for championing Positionless Marketing at Caesars.
His leadership delivered transformative results, including the launch of the Caesars Prizefest campaign, which became the most successful in Caesars iGaming history.
His efforts to streamline processes, reduce campaign time from five days to five minutes, and integrate new marketing techniques have reshaped how Caesars approaches CRM.
Winner: Entain
Entain's marketing team exemplifies Positionless Marketing at its finest.
With over 30 brands across Europe and the Americas, they’ve redefined teamwork by operating as outcome-driven squads, not confined by traditional roles.
This unified, agile approach has enabled Entain to manage thousands of campaigns daily, improving efficiency and enabling seamless orchestration across teams. They are the gold standard for modern, Positionless Marketing teams.
The Optimove Connect Awards 2026 highlight a shift towards Positionless Marketing, where teams and individuals operate with more autonomy and agility. These winners have shown that when marketers are freed from rigid roles and supported by AI-driven tools, they can deliver personalized, impactful customer experiences at scale.
The 2026 winners have redefined CRM marketing excellence, proving that Positionless Marketing is not just a vision — it’s the future of CRM!
The 2026 Optimove Connect Awards celebrate those pushing CRM marketing forward, setting new benchmarks for innovation, efficiency, and customer engagement!
For more insights into how Optimove helps brands achieve marketing excellence with Positionless Marketing, contact us to request a demo.
Become a CRM Marketing powerhouse
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
