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Optimove Ignite+ Jumpstarts Emerging Operators Marketing
See how emerging iGaming and sports betting operators can accelerate growth with expert CRM guidance, industry insights, and streamlined onboarding.
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About Soar Gaming :
Soar Gaming is an EU-based global casino-led iGaming operator running two player-facing brands, Fundalor and Skythor. The company went live on Optimove Orchestrate and Optimove Ignite+ in August 2025. This story covers its first 12 months on the platform.
Before Soar Gaming's CRM team kicked off with Optimove, its retention program ran on one channel, email. Every campaign was built manually, none of it automated, and none tested against a control group. That was manageable at roughly 20 campaigns a month. But Soar Gaming's Mexican player base — split across Fundalor and Skythor — was growing quickly and manual execution could not keep pace.
The team needed to run more campaigns, across more channels, without the workload scaling alongside them.
A fast start, powered by Optimove Ignite+. Soar Gaming went live on Optimove Orchestrate and Optimove Ignite+, our dedicated accelerator program for startup iGaming operators, in August 2025. Just six weeks later, the team launched its first live campaigns in mid-September 2025. That fast start set the pace for everything that followed.
Multichannel orchestration, from one channel to five. On Optimove Engage, Soar Gaming kicked off with email. Over the year the team added SMS, Web Inbox, Web Pop-Up, and Push, orchestrating player communications across five channels instead of one, a 400% increase in channel coverage.
A fully automated lifecycle engine, built from zero. Soar Gaming activated its first automated stream on Optimove Orchestrate in October 2025. Within nine months it was running 73 automated lifecycle streams and 49 real-time triggers continuously. They covered everything from lobby activity to a purpose-built real-time engagement program for the FIFA World Cup 2026. This was timely as Mexico was a World Cup co-host nation.
Recurring and automated campaigns grew from 1.7% to 18.4% of monthly volume. It was a 982% increase in what the team automates versus what it built by hand.
A test-and-learn culture adopted almost overnight. In Soar Gaming's very first month running campaigns, none used a control group. Within a month, 74% were using a control group.
Since February 2026, Optimove's AI Offer Decisioning Agent has also automatically run 23 self-optimizing campaigns. They also added AI-assisted optimization to the program that was fully manual before Optimove.
A proven playbook, replicated at scale. One reactivation offer built and tested on Skythor was redeployed on the larger Fundalor achieving 68 times the audience size. It reached up to 147,508 players in a single run, while a separate reactivation campaign reached more than 51,000 lapsed players in one send.
Rather than treating a winning test as a one-off, Soar Gaming's team built a repeatable process for scaling what works.
In its first year on Optimove, Soar Gaming rebuilt its CRM program from the ground up — more campaigns, more channels, and a lifecycle engine that runs without manual intervention.
“Optimove was live in our environment faster than anticipated, and their support team has been consistently quick and helpful since day one. After a year, it's hard to imagine going back.”
Filip Tomić, CMO, Soar Gaming
Soar Gaming's biggest win in year one wasn't any single campaign. It was proving that a startup doesn't need enterprise scale to run an enterprise-grade program. In twelve months, the team went from manual, single-channel email to a multichannel program that automates its own lifecycle, tests what it sends, and optimizes offers without anyone touching them. It's the kind of setup most operators assume requires years and a much larger team.
For more insights on building an always-on, test-driven CRM program, contact Optimove to request a demo.
Emerging operators can jumpstart success with Optimove Ignite+
