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Agents that let you act while others are still analyzing!
Key Results at a Glance:
About Stadiobet :
Stadiobet is an online casino and sportsbook built for the Mexican market. Its lean CRM team of three to five marketers is responsible for acquiring, converting and retaining players across both casino and sports.
As a new brand, Stadiobet had to win players and keep them from the start. The goals were clear: stronger retention, lower churn, higher lifetime value and more active players. To get there, it needed its customer data working inside a CRM platform as quickly as possible.
Time was the constraint. The team had a hard deadline to get campaigns in front of players by mid-September, and a small team could not afford a traditional implementation that spent weeks moving data through tickets and hand-offs before a single campaign could run. Stadiobet needed to go from signed contract to revenue-driving campaigns in weeks, not quarters.
Instead of waiting on a long implementation, Stadiobet onboarded its own data with Optimove's self-serve tools, so the team could start building segments and campaigns almost immediately
Live data in two days. Stadiobet kicked off with Optimove in August and use Optimove's Self-Served QA Beta. Rather than routing its data through a chain of tickets, the team imported it, ran validation and QA, mapped it to the Optimove schema and pushed it to production on its own. Two days after kickoff, its full dataset of about 50,000 real customers was live and QA'd in Optimove, and the team was already building Target Groups.
A Full Site Update in 20 days. Twenty days after kickoff, Stadiobet completed its Full Site Update. Optimove's onboarding team called it exceptional onboarding speed.
The Onboarding Hub is the place to track everything. Throughout onboarding, Stadiobet’s team used Optimove’s Onboarding Hub to track every workstream (data, email, web, mobile, promotions and SMS), with clear status and due dates for each step. Integration forms were submitted directly through the hub, so the Stadiobet team always knew what was done, what was in progress, and what was needed from their side.
From strategy to live campaigns in seven days. With clean data already in place, the team could move straight to campaigns. Working with Optimove's experts, it planned its first campaigns and started its email IP warm-up the same day with a brand awareness campaign. The warm-up reached a 98% average delivery rate, giving the team a stable base to scale sends without hurting deliverability.
Twenty-seven days after the kickoff call, the first campaigns were live. By mid-September, Stadiobet was running 12 campaigns in Optimove, including a real-time Deposit Abandonment campaign, a VIP Progression Nudge, a Zero-Balance Re-deposit campaign and a Conversion Probability campaign.
Because its data was live from day two, Stadiobet could measure the incremental impact of every campaign from the moment it launched. Within the first 10 days live, its campaigns delivered:
The New Risk of Churn campaign led the way with ₱68,013 in deposit uplift and 359 incremental deposits. The in-session Deposit Prompt added ₱27,577, and the Day 1 Welcome campaign delivered the highest value per customer at ₱69.
The jump in New-to-Active migration was flagged by the Optimove AI Insights Agent. That shift represents an estimated ₱9.18M in added future value.
"Optimove’s team was responsive and easy to work with throughout our integration. Their professional services team guided us closely from the start, went the extra mile when we needed support, and gradually stepped back as we became confident using the platform ourselves. We went live in 27 days, and the overall process was smooth and very well supported.”
Jeff Tu, Backend Technical Lead, Stadiobet
Stadiobet is already building on its early momentum. It has added SMS through Infobip and now runs email, web, mobile, real-time streaming and Optimove Promotions, with WhatsApp next. The team plans to keep optimizing its campaigns based on performance, build out lifecycle journeys and develop a steady test-and-learn practice across its CRM program.
A new brand cannot afford a long runway. With self-serve onboarding, Stadiobet went from kickoff to live data in two days and to measurable deposit uplift within weeks, showing that when a lean team controls its own onboarding, value starts showing up in days, not months.
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