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Introducing OptiCircle: The New Optimove Customer Community 

Join a vibrant community of CRM marketers ready to share insights, swap success stories and experiences, and explore exclusive content, case studies, and expert sessions.

Take the next step with our CRM marketer evolution curve

Why it Matters:

OptiCircle, the new community for Optimove customers, is dedicated to fostering continuous learning, growth, and excellence to further their skills as retention marketing experts. The platform provides marketing professionals exclusive insights, collaboration with peers, and participation in industry-leading events to shape the future of CRM marketing. 

Key takeaways:
  • Optimove launched OptiCircle – a supportive user community that empowers marketers to elevate their expertise, foster peer connections, and gain exclusive access to valuable learning resources.  
  • OptiCircle comes on the heels of Optimove Courses, an online learning hub. Both demonstrate Optimove’s commitment to going beyond the platform to empower CRM marketers, providing extracurricular support to help marketers elevate their skills. 


We are excited to introduce OptiCircle, a vibrant knowledge-sharing community tailored to empower Optimove clients. This dynamic platform fosters connections, facilitates insight sharing, and offers exclusive access to in-depth case studies, articles, and interactive sessions led by Optimove experts. 

As a company, we are committed to continually enhancing our customers’ CRM marketing capabilities. Beyond providing a cutting-edge platform, we strive to support our customers in elevating their marketing expertise with additional, exclusive assets and programs. 

In today’s rapidly evolving marketing landscape, staying ahead of the curve is critical for both brands and marketers. With OptiCircle, our customers can enrich their knowledge, unleash the full potential of our platform, and optimize the ROI of their marketing endeavors. 

The CRM Marketer Evolution’s Curve Guide 

Inside The Community  

Within OptiCircle, Optimove customers can engage with diverse and like-minded professionals, share insights, and learn from each other.  

OptiCircle is an extension of what has organically evolved over the years out of Optimove Connect, Optimove’s annual user conference: knowledge sharing in a supportive setting hand in hand with top-notch content and insight. Attendees have always walked away from Optimove Connect, exchanging insights and continually learning from shared experiences. The new community goes beyond physical events to establish an always-on knowledge-sharing hub. 

We remain dedicated to keeping our clients at the forefront of innovation. OptiCircle stands as an invaluable resource, empowering our customers to enrich their knowledge and expertise at their own pace, and unlock the full potential of advanced Customer-Led Marketing capabilities. 

How OptiCircle Works, and What to Look Forward To 

OptiCircle is open to Optimove customers at all experience levels. Members can look forward to: 

  • Access to Exclusive Content: Members gain exclusive access to curated content, expert insights, and industry updates. 
  • Direct Contact with Experts: Members can connect directly with Optimove experts for personalized guidance, feedback, and support on marketing strategies and campaigns.  
  • Networking Opportunities: Members can exchange ideas and build meaningful relationships with peers with similar passions and marketing goals. 
  • Invitations to Exclusive Events: Members gain early access to exclusive webinars, workshops, and networking events and connect with key stakeholders to elevate their skillset. 

The CRM Marketer Evolution’s Curve Guide 

Download this guide to learn about the 5 stages of a marketer’s evolution. Discover which level you are on and how you can move up.

Join Us in Shaping the Future of CRM Marketing  

If you’re an Optimove customer, click this link to join, or reach out to [email protected] for more details.  

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Varda Tirosh

Varda is all about the customer. With more than 10 years helping customers improve their businesses by making the best use of their data, Varda is the perfect blend of energy and efficiency, equipped with a bright personality and exemplary professionalism. She holds a Bachelor’s degree in Economics and Business Administration.