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Exclusive Forrester Report on AI in Marketing
Why it matters:
In this post, marketers will learn about Optimove’s strengths as a Visionary and gain insights on the evolving marketing landscape. Reading the full Gartner report will provide deeper insights into multichannel marketing hubs, helping marketers understand Optimove’s features and competitive advantages. With Gartner’s specific evaluation criteria, from real-time orchestration to prescriptive intelligence, marketers can better assess their own technology gaps and benchmark their capabilities against industry-leading approaches like Positionless Marketing.
Key takeaways:
Download the full report: Optimove: Visionary Leader in Multichannel Marketing According to Gartner
For the second straight year, Optimove has been recognized as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs. This recognition further validates Optimove’s innovation of Positionless Marketing for the industry and the ability of its platform to empower marketers with Data, Creative, and Optimization power.
Gartner’s analysis highlighted several key differentiators that position Optimove’s Positionless Marketing Platform as a market visionary:
This recognition comes as Optimove transforms how marketing teams operate through its Positionless Marketing approach. Created by Optimove in 2024 and now delivering results for leading marketing teams in 2025, including Caesars Entertainment and FDJ United, Positionless Marketing frees teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. This revolutionary approach has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
Optimove’s commitment to AI-led marketing spans over a decade. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard, demonstrating the visionary leadership again recognized by Gartner.
Industry-Leading Performance Metrics
Beyond the Magic Quadrant recognition, Optimove earned top- three rankings in Gartner’s 2025 Critical Capabilities for Multichannel Marketing Hubs report:
Commenting on this recognition, Pini Yakuel, Founder and CEO of Optimove, said:
“We consider our positioning in the Visionaries Quadrant of the Gartner Magic Quadrant for Multichannel Marketing Hubs as recognition of our mission to empower marketers to do anything and be everything through Positionless Marketing. AI is making the traditional assembly-line approach to marketing obsolete. Positionless Marketing empowers marketers to be independent, agile, and capable of acting instantly.”
Optimove’s comprehensive Positionless Marketing Platform includes:
Looking toward the future, Optimove continues expanding its agentic AI workflows with autonomous agents for onboarding and content optimization, alongside deeper analytics integrations. These innovations will reinforce leadership in marketing decisioning and orchestration while empowering marketers with unprecedented speed, independence, and efficiency.
Optimove’s second consecutive recognition as a Gartner Visionary for Multichannel Marketing Hubs validates its leadership in AI-driven marketing technology and innovative Positionless Marketing approach. With top rankings across critical capabilities and proven 88% efficiency improvements for leading brands, Optimove demonstrates how decade-long AI investment creates sustainable competitive advantages. As marketing teams seek greater agility and independence, Optimove’s Positionless Marketing Platform offers a blueprint for the future of marketing operations.
To learn more about how Positionless Marketing can empower marketing teams, contact us to request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
