Optimove is a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs 

For the second year in a row, Gartner named Optimove a Visionary — proof that our Positionless approach is changing how marketing works today. By uniting AI, data, and orchestration without silos, Optimove enables marketers to deliver personalized, relevant experiences that drive growth. Here is what you can expect to learn about Optimove from Gartner:

• AI that drives engagement and growth: Optimove believes AI should guide, not replace, marketers. Gartner notes: “Optimove’s prescriptive intelligence features help marketers optimize sequences of individual journeys to drive both high engagement and revenue growth."
• Turning insights into action: We empower marketers to understand customers deeply and act quickly. As Gartner observes: “The AI-enabled assistant allows querying for campaign and audience insights, including churn analysis and high-propensity segment discovery.”
• Managing complexity at scale: Marketing today demands orchestration across tens of thousands of journeys. Gartner highlights how Optimove has “made tangible progress in developing prescriptive intelligence features to help marketers manage and prioritize tens of thousands of trigger-based journeys.”
  

The Gartner reports spotlight Optimove as the platform that enables the future of marketing now. 

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