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Better, Smarter, Faster: How AI is Transforming CDPs
Why it matters:
Marketers will learn how to reach customers on their preferred messaging channels—WhatsApp, SMS, and Viber—through a single, orchestrated Optimove workflow. The blog demonstrates how this integration increases engagement, improves personalization, and strengthens end-to-end journey execution. By understanding how WhatsApp fits into a unified CRM strategy, marketers can elevate campaign performance and deliver more timely, relevant interactions at scale.
Key takeaways:
Customer engagement is rapidly shifting toward real-time, conversational interactions on mobile messaging apps. WhatsApp, used by more than two billion people worldwide, has become central to how consumers communicate, making it a natural extension of CRM and lifecycle marketing strategies.
For Optimove customers, adding WhatsApp expands reach, ensures messages meet audiences where they already are, and unlocks new opportunities for personalized engagement across global markets.
Brands can enhance their omnichannel engagement by running WhatsApp campaigns directly within Optimove’s orchestration interface.
Through this integration, marketers can:
While multiple vendors support WhatsApp individually, Optimove’s partnership with MessageWhiz, an MMDSmart company and longtime messaging provider, uniquely enables the combined power of WhatsApp, SMS, and Viber, making it one of the most flexible messaging suites available to Optimove customers today.
By combining Optimove’s AI-driven segmentation with MessageWhiz’s channel execution, marketers can resolve a long-standing challenge: delivering the right message on the right channel for every customer at scale.
This integration deepens Optimove’s core strengths:
With this expanded capability, Optimove customers can:
WhatsApp enhances conversational engagement; Viber offers strong performance in gaming and certain European and APAC markets, and SMS remains the universal fallback channel. Together, they provide unmatched flexibility.
As customer expectations continue to evolve, Optimove remains committed to expanding its ecosystem with partners that enhance personalization, flexibility, and cross-channel performance. Enabling WhatsApp, Viber and SMS through the partnership with MMDSmart’s MessageWhiz is another step in strengthening orchestrated CRM to help brands build meaningful, high-impact connections wherever their customers choose to engage.
For more insights on this partnership, contact us to request a demo.
Whitepaper: How AI is Transforming CDPs
CDP Institute’s David Raab shares what business leaders should start thinking about now to take advantage of next-generation CDPs.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
