Optimove & Viber Integration Boosts Marketing Impact

Integrating Viber into Optimove opens new opportunities for brands to engage global audiences in a powerful channel with hyper-personalized, real-time campaigns. Viber’s extensive reach and rich media features allow marketers to enhance customer loyalty, drive revenue, and stay ahead in a competitive market.

The Big Picture:

Personalized Campaigns: Deliver highly tailored content and recommendations directly to customers using Viber’s robust messaging features.
Global Reach: Access new markets, including emerging regions like Brazil and Southeast Asia, while tapping into Viber’s extensive user base.
Dynamic Orchestration: Integrate Viber seamlessly into AI-orchestrated journeys and campaigns across digital and offline channels.
Cost-Effective Communication: Benefit from MMDSmart’s reliable infrastructure to drive impactful campaigns with efficiency.

Integration Through MMDSmart

Optimove has partnered with MMDSmart, a leader in business messaging, to integrate Viber into its Customer-Led Marketing Platform. This collaboration enables Optimove clients to harness Viber as a new marketing channel, complementing its suite of tools, including email, SMS, push, WhatsApp, and more.

Why Viber?

Viber’s global reach and rich media capabilities make it a unique platform for personalized customer engagement. With nearly 1.17 billion users in 192 countries, it provides marketers with:

High Engagement Rates: Viber’s messaging features are designed to drive meaningful customer interactions.
Rich Media Capabilities: Enhance campaigns with images, videos, and interactive content to boost relevance and impact.
Global Accessibility: Reach diverse audiences, from established markets to emerging regions like Southeast Asia and Brazil.

Unlocking New Marketing Potential

The integration of Viber into Optimove’s platform enables marketers to do the following:

Deliver Hyper-Personalized Campaigns: Use AI to tailor Viber messages based on customer data and behavior.
Coordinate Seamless Multichannel Journeys: Incorporate Viber interactions into cross-channel campaigns to create consistent customer experiences.
Improve Campaign Efficiency: Rely on MMDSmart’s MessageWhiz infrastructure for smooth and cost-effective communication.

In Summary- Experience the Future at Optimove Connect 2025

Learn more about the integration and what it means for your CRM marketing efforts and discover the full potential of the Viber integration at Optimove Connect 2025, where MMDSmart will be exhibiting. Meet the teams, see live demos, and learn how to elevate your customer engagement strategies. For tickets and details, visit Optimove Connect 2025.

For more insights on how to benefit, contact us to Request a Demo.

Published on: January 6, 2025Updated on: January 6, 2025

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.

Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.

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