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Exclusive Forrester Report on AI in Marketing
Reading this blog helps marketers understand how Zero Copy Data removes one of their biggest operational roadblocks—slow, fragmented, and duplicated data flows. It shows how accessing live customer data directly at the source enables faster orchestration, more accurate personalization, and stronger compliance. Marketers will come away with a clear understanding of how to scale campaigns confidently and efficiently without sacrificing data security or control.
Zero Copy Data allows marketing teams to scale with speed and precision by removing the need to copy or synchronize data.
Marketers are expected to deliver real-time, personalized engagement—yet their data is often fragmented or duplicated across systems. When information is exported or manually synced, campaigns slow down and accuracy declines.
Zero Copy Data eliminates these barriers by allowing marketers to access and activate live customer information directly at its source. This accelerates campaign delivery, ensures consistency across channels, and strengthens data protection.
Because no additional copies of customer data are created or stored outside the client’s own environment, brands maintain full ownership and control, meeting strict security and compliance standards while preserving customer trust.
The result is faster campaigns, smarter personalization, and complete confidence that every decision is powered by accurate, secure, and governed data.
Most organizations still manage multiple versions of their data across CRMs, analytics tools, and marketing platforms. Each copy introduces discrepancies, lag, and unnecessary complexity.
When marketers depend on static or duplicated data, personalization and timing suffer.
Zero Copy Data solves this by connecting directly to the data source, allowing marketers to segment, analyze, and act on the latest information in real time. There are no exports, no duplication, and no friction.
Traditional marketing stacks move data between platforms—each transfer adding risk, cost, and delay.
Optimove’s Zero Copy Data approach does the opposite.
It securely connects to existing data systems, processes information in place, and activates campaigns across all channels using that same live data. Marketers can instantly build and deploy personalized journeys, powered by accurate, connected information from one trusted source.
This is what real-time marketing looks like when it’s truly connected.
Optimove’s Zero Copy Data architecture is built to work securely with brands' most valuable asset—their customer data—where it resides without copying or transferring it.
Instead of copying datasets, Optimove connects directly to a brand's existing systems and performs analyses, segmentation, and activation within that environment.
In turn, the brand's data remains governed, secured, and always up to date, while Optimove’s intelligence layer handles the orchestration and insights.
Here’s how that architecture powers every layer of Optimove’s marketing ecosystem:
Zero Copy Data delivers speed, precision, and independence.
It allows marketers to:
It’s marketing built on truth, not copies.
Data duplication once helped marketing move faster. Now, it slows everything down.
Optimove’s Zero Copy Data architecture replaces friction with agility, empowering marketers to orchestrate and personalize campaigns directly from their live customer data—safely, intelligently, and at scale.
That’s how marketing becomes truly real-time: connected, confident, and built for growth.
For more insights on Zero Copy Data, contact us to request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Sophie is a product marketing manager with a communications and marketing background. She specializes in go-to-market strategy, product messaging, and digital engagement for SaaS and B2B companies. She combines creative storytelling with a data-driven mindset to clarify product value and build stronger connections with target audiences. Sophie holds a degree in Communications and Marketing from Reichman University (IDC Herzliya).
