
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing

Sophie is a product marketing manager with a communications and marketing background. She specializes in go-to-market strategy, product messaging, and digital engagement for SaaS and B2B companies. She combines creative storytelling with a data-driven mindset to clarify product value and build stronger connections with target audiences. Sophie holds a degree in Communications and Marketing from Reichman University (IDC Herzliya).