Read time 4 minutes
At Optimove Connect 2026, the Optimove Awards are more than a moment of recognition. They offer a clear view into how Positionless Marketing is being applied by teams operating at the highest level today.
Formerly known as the Heptagon Awards, the Optimove Awards have evolved alongside the industry. They now reflect how marketing actually gets done in practice, with fewer handoffs, greater autonomy, and tighter alignment between data, creativity, and optimization.
Here are four reasons the Optimove Awards make Optimove Connect 2026 worth attending, especially for marketers who want to understand what excellence looks like now, not in theory.
What does Positionless Marketing look like once strategy turns into execution?
The Optimove Awards spotlight teams, companies, and professionals that have removed friction between insight and action. These are organizations where marketers operate end to end, moving from analysis to execution and optimization without being slowed down by silos or dependencies.
For attendees, the value is clear. You are not hearing abstract frameworks or idealized models. You are learning from real teams, facing real constraints, and delivering real results.
How do high-performing teams actually bring data, creativity, and optimization together?
The Optimove Awards are built around the Three Powers that define Positionless Marketing:
Each award category highlights a different way these powers come together in practice, helping attendees understand how modern teams structure their work and make decisions at speed.
How do you know whether your team is operating at the right level today?
Recognition helps set benchmarks.
By showcasing use cases that are delivering impact at scale, the Optimove Awards create reference points for modern CRM excellence. From individuals managing complex lifecycles independently to teams operating seamlessly across functions, the stories shared on stage offer clarity on what effective, positionless operations actually look like.
For many attendees, this perspective is as valuable as any tactical takeaway.
What if awards were not just about winning?
At Optimove Connect 2026, the Awards Ceremony is designed to complement the broader event experience. Seeing the work recognized on stage adds context to the sessions, conversations, and ideas shared throughout Connect.
It is a moment where strategy, execution, and outcomes come together, giving attendees concrete examples they can take back to their own organizations.
Marketing teams today have access to more data, tools, and automation than ever before. The real differentiator is no longer technology. It is how teams operate.
The Optimove Awards exist to highlight the marketers who have already made that shift, and to give the broader community a chance to learn from their approach.
That is why the Awards are not just a celebration. They are one of the most compelling reasons to attend Optimove Connect 2026.
The Optimove Awards will be presented live on 11 March in London, as part of Optimove Connect 2026.
For marketers, it’s an opportunity to see how leading teams are operating today and to learn from real examples of Positionless Marketing in action.
Early bird registration is now open and ends on 5 February. Secure your spot at the best rate and join us at The Home of Positionless Marketing.
Register for Optimove Connect 2026 here.
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
