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Marketing Technology (Definition)

MarTech comprises all the systems and tools used by marketers to create, manage and measure their customer and prospect communication.

What is Marketing Technology

Marketing technology (also known as MarTech) describes any number of systems and tools that help marketers better engage with potential and existing customers. These products use technology to automate many of the time-consuming and repetitive tasks that machines are good at, freeing up more of marketers’ time to focus on the creative side of their profession.

Marketing technology can address one or more marketing activity layers, such as aggregating and cleansing customer data, analyzing the data to generate valuable insights, customer segmentation and targeting, execution of customer communications, and automatic optimization of recurring marketing campaigns.

The Leading Marketing Automation Software

Optimove is the world’s leading Relationship Marketing Hub, combining the most advanced customer engagement technologies with an automated customer marketing orchestration platform. In a nutshell, Optimove helps marketers implement a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan. The result is maximized customer retention, loyalty and lifetime value.

Contact us today to request a Web demo and learn how you can use Optimove to convert more customers, increase the spend of existing customers and reduce customer churn.

Last Updated September 2019

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