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Customer Engagement (Definition)

Customer engagement is a key performance indicator measuring the interaction level of a customer with a given brand or company.

What is Customer Engagement?

Customer engagement is the degree of intensity of the interaction of customers with a company or brand. Customer engagement is also used as a measurement of the depth of the emotional connection a customer has with the company or brand. As customers have many alternatives to almost every brand, customer engagement has become a key performance indicator regarding a company’s ability to foster customer loyalty and encourage long-lasting customer relationships. Customer engagement is built — or harmed — with every brand interaction, both online and offline. Each interaction is an opportunity to provide customers with value and strengthen engagement, by successfully addressing their needs and preferences.

The Leading Automated Customer Engagement Software

Optimove is the world’s leading Relationship Marketing Hub, combining the most advanced customer engagement technologies with an automated customer marketing orchestration platform. In a nutshell, Optimove helps marketers implement a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan. The result is maximized customer retention, loyalty and lifetime value.

Contact us today to request a Web demo and learn how you can use Optimove to convert more customers, increase the spend of existing customers and reduce customer churn.

Last Updated December 2019

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