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Personalized Marketing (Definition)

Personalized Marketing is a marketing strategy that is based on the customization of content for each individual customer and/or consumer.

What is Personalized Marketing?

Personalized marketing is a marketing strategy that customizes marketing content to existing and potential customers in order to enhance their individual experience with a brand. This is done through analysis of their prior and current behavior while interacting with the brand. This type of marketing strategy encourages loyalty, since customers are much more likely to continue to interact with a brand that caters to their individual needs and desires. Personalization of content can also consider customer attributes and demographic information, such as age, gender, geographic location, socioeconomic status, languages spoken and political affiliations. Advantages of personalized marketing include improved customer experience, increased brand recognition, higher customer loyalty and the resulting increase in customer retention and revenue.

Easily Deploy Advanced Personalized Marketing, at Scale

Optimove is the world’s leading Relationship Marketing Hub, combining the most advanced customer segmentation and personalization technologies with a fully automated multi-channel marketing orchestration platform. In a nutshell, Optimove helps marketers implement a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan. The result is maximized customer retention, loyalty and lifetime value.

Contact us today to request a Web demo and learn how you can use Optimove to convert more customers, increase the spend of existing customers and reduce customer churn.

updated September 2019

Learn more about Optimove

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