Search the website

CRM Hack: Personalization – Basic Boxes to Check

Watch a quick clip discussing ways to differentiate customers and a few basic personalization approaches

Read Time 3 minutes
Posted in

To achieve deep, meaningful relationships with your customers – and optimal business targets – personalization is the key.

It’s simple; if you don’t know your customers well enough, you can’t give them what they want or need. Same as with any relationship you have IRL.

But where do you begin? Start by creating a complete picture of who your customers are and how they differ from one another. Then, you can use different personalization approaches to communicate with your customers smartly – based on data.

That’s the essence of personalization.

Watch the video to learn more about how to get started, or read the transcript below it:

Why personalize?

We all know that customer behavior differs – each one has their personal preferences that require different treatment, different incentives/offers, and different frequencies of comms.

How do you differentiate between each customer?

It’s all in the data:

  • Demographics
  • Monetary activities
  • Game activity
  • Web/app activity
  • Engagement activity
  • Customer support

What are the different personalization approaches?

  1. Optimal Frequency – Optimize the number of communications to avoid underexposure or unsubscription.
  2. Favorite Bet Day (Gaming) – Optimize the player’s response by communicating with them on the best day or the day that they tend to place the most bets on. You can target active players on this day with content that’s relevant to their favorite product.
  3. Most Responsive Channel – To increase their chances of a response, communicate with customers on the best channel or the channel that they tend to respond positively on.

For more details, reach out to us – the Optimove Strategic Services team – as we have a lot more to give.

Strategic Services Team: [email protected]

Sales Team: [email protected]

Don’t miss out on our previous CRM hacks from Optimove experts:

Published on
Posted in

Strategic Services

Combining cutting-edge marketing skills with high-end data science, Optimove’s Strategic Services Team offers a full gamut of services, tailored to your needs. From helping with particular campaigns to managing and optimizing your company’s entire relationship marketing operation, the Team is at your service.

Get new blogs directly in your inbox

Related Blogs

Here’s Why Marketers with an Actionable-CDP Are Happier

If you’re reading this, it’s because you want to do better. And, since we appreciate your visit to our blog, we’re always focusing on writing things that would help you improve. When it comes to our main area of expertise – CRM Marketing – there’s one thing that’s always true: improvement goes hand in hand … Continued

9 September 2021   |   Rony Vexelman
Transforming customer-first marketing with AI Technology  

So far so impressive … The thing is, it’s not just a simple case of plug-and-go when it comes to CDP/AI integration – or rather, it can be, but there’s a lot more to consider!  From data management and activation to designing your CDP to take advantage of AI to reimagining your entire marketing operations, … Continued

29 August 2023   |   Pauline Fyfe
Watch: Smart CRM Basics on Predictive Behavior Modeling and B2CRM Weekly News Update

PostFunnel Insider is Optimove’s series of CRM know-how, tips, news, and analysis videos. This time, we got the weekly news update, and a new Smart CRM Basics on predictive behavior modeling All previous weekly showsAll our videos on Optimove’s Youtube channel B2CRM News: TikTok’s Advantage Over Instagram, and Nike’s (intentional?) Blunder Smart CRM Basics: Predictive … Continued

18 June 2021   |   Tommie Korman

Get a personalized tour of Optimove

Let us show you how to go from tens to hundreds of segments