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Transforming customer-first marketing with AI Technology  

Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.

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So far so impressive … The thing is, it’s not just a simple case of plug-and-go when it comes to CDP/AI integration – or rather, it can be, but there’s a lot more to consider!  From data management and activation to designing your CDP to take advantage of AI to reimagining your entire marketing operations, putting AI at the heart of your growth strategy needs careful planning. The good news? Our latest whitepaper, ‘How AI is Transforming CDPs’  talks not just about the benefits of an AI-powered CDP, but covers what you need to start thinking about before you embark on the journey.

In it, you’ll discover: 

  • Why AI is a powerful game-changer for marketing teams utilizing a CDP to elevate campaign success 
  • How to get the most out of your AI/CDP integration 
  • And the changes you can expect to be making across your marketing operations to successfully accommodate AI 

If you’re ready to start harnessing AI technology as part of your marketing arsenal, head over here to grab your whitepaper and start planning! And if you’d like to know how we can help you get off the starting block, let’s get the conversation started. 

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Pauline Fyfe

Pauline is a content writer, copywriter, and marketing professional who specializes in writing for start-ups, scale-ups and growing tech brands. She graduated from Central Saint Martin’s in London with an MA in Design at a time when the Internet was just coming into being. Deciding that’s where her real interests lay, she’s pursued a career focused on digital marketing ever since - and never looked back!

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