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Optimove Blog

Data, Marketing and the Universe

Gaming: The Customer Segment You’re Probably Forgetting

Posted by on 17 March 2016

Getting to know the customers in the Reactivated lifecycle stage can decrease your churn rate by 20% and generate more loyal, long-term customers.

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From Personalization to High-Definition Emotional Intelligence

Posted by on 11 February 2016

Don’t miss the next wave in the customer marketing revolution!

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During the Holidays, Existing Customers are More Valuable than New Ones

Posted by on 14 January 2016

Extensive research by Optimove’s Data Lab reveals that holiday business from established customers is more valuable, in both the short term and the long term, than business from new customers.

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These Holidays, Your Customers are Spending More – Just Not with You

Posted by on 30 November 2015

Given the influx of new shoppers in search of gifts during the holiday season, it’s very tempting for e-tailers to focus on new user acquisition, even though such efforts are usually characterized by high acquisition costs, extreme discounts and a prevalence of one-time cherry pickers. And while user acquisition will no doubt be an important

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The Number of Items in a Shopper’s First Order Indicates Future Behavior

Posted by on 14 October 2015

We've analyzed over one million e-commerce transactions and we have some tips to share.

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Recap: The First Optimove Connect

Posted by on 27 August 2015

On 29 July 2015, we hosted a first-of-its-kind retention marketing conference in Tel-Aviv, Optimove Connect. Bringing together experts from industry and academia, the conference presented a wealth of information on the art and science of customer retention. Our goals were to raise awareness of the importance of retention marketing, to share proven practical advice and

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Bold vs. Hesitant iGaming Players

Posted by on 15 July 2015

In real-money games, some players make their first deposit immediately upon registering, while others can take weeks or even months before depositing any money. What impact does this period—the length of time until their first deposit—have on the player’s subsequent lifecycle and spend patterns? Does it impact the amount of money they ultimately deposit or

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Leverage Player Emotions to Increase Retention

Posted by on 30 June 2015

At its heart, real-money gaming is an emotional experience. In that suspenseful moment right before finding out whether you’ve won or lost, your pulse quickens, your palms sweat, your mind focuses. The thrill of winning releases endorphins and creates a feeling of near euphoria, while the agony of a loss causes frustration and disgruntlement. For

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Optimove 2014 Year-End Review

Posted by on 14 April 2015

2014 was a great year for Optimove. In this year-end review infographic you’ll find facts and stats on the company’s activity and growth during the past year.

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Deepening our European Commitment

Posted by on 19 March 2015

Good news for European marketers! We are excited to announce that we have recently opened an Optimove office in London! This will help us further accelerate our expansion in Europe and better support our existing clients in the UK and across the continent. Optimove’s Chief Commercial Officer, Alon Tvina, will lead the effort and serve

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[Infographic] The Platform Duel: Web vs. Mobile in iGaming

Posted by on 28 January 2015

This infographic accompanies the full article, The Platform Duel: Web vs. Mobile in iGaming. Click here to open the full-size infographic. Click here to read the full article.  

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Red Pill, Blue Pill… Can You Handle the Truth?

Posted by on 16 September 2014

As James A. Garfield, the 20th President of the US, once quipped: “The truth will set you free; but first it will make you miserable.” Who wants to voluntarily be miserable? This is the reason people struggle to come to terms with the truth — even though in the long term it leads to growth

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