Optimove was positioned the highest in execution and furthest in vision among Challengers in the 2023 Magic Quadrant for Multichannel Marketing Hubs

The 2023 Cricket World Cup will generate a massive wave of first-time bettors like mega sporting events always do. Who are these casual bettors, how do they affect your KPIs, and how can you prevent them from churning quickly? We explain

Let’s face it: as humans, our reliance on mobile devices is almost absolute. As marketers, we must find a way to use this knowledge to supercharge our brands’ mobile marketing strategy. In this article, we offer a comprehensive roadmap for mobile marketing that works.

Optimove data highlights consumers' inclination to start holiday shopping early and demonstrates the need for brands to prioritize existing clients over new ones on their way to a strong Black Friday performance 

The summer may winding down, but brace yourselves, because the holiday season is lurking around the corner! Yes, it's that time of year again when consumers start planning their gift shopping escapades.

Best practices and essential concepts to ensure your emails are not flagged as spam or blocked by an Internet Service Provider

Discover the power of web push messaging for gaming operators in Part 1 of our Three-Part Series.

Explore the company's core values of Transparency, Comradery, Hunger, Good-Better-Best, and Ownership that drive self-improvement and customer-centric strategies

Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.

Learn how understanding the intricacies of each customer journey stage and using a customer-led approach, can help your telco brand forge lasting loyalty