Welcome to the second part of this series where we present actual, actionable insights – derived by Optimove's OTT clients
I booked a trip. I canceled a trip (Yes, because of COVID-19.) But they kept reminding me of my next destination. Lucky they were otherwise so helpful; I had to forgive them
Safely arriving into your customer's inbox is one of an email marketer's primary goals. Often, however, it's also an uncertainty negatively impacting your email program's success and performance. Don't let it happen to you
As more MarTech ecosystems begin to include Customer Data Platforms (CDPs), marketers around the world need to ask themselves whether the CDP they choose is ready for the future.
It’s true that we have Skype, but even in 2016 there is still no better alternative to face-to-face, human interaction.
Getting to know the customers in the Reactivated lifecycle stage can decrease your churn rate by 20% and generate more loyal, long-term customers.
Don’t miss the next wave in the customer marketing revolution!
Extensive research by Optimove’s Data Lab reveals that holiday business from established customers is more valuable, in both the short term and the long term, than business from new customers.
We've analyzed over one million e-commerce transactions and we have some tips to share.