Learn how industry leaders turned one-time customers into loyal repeat buyers with creative and actionable Customer-Led Marketing strategies

Learn about the power of diversifying channels and leveraging customer data and machine learning for outperforming campaigns

UK Meds, a leading online healthcare provider, embarked on a journey to optimize its marketing strategies with the help of Optimove. This success story explores how Optimove’s Customer-Led Marketing addressed UK Meds' pain points, enabled cost savings, and improved efficiency while maximizing their existing customer base

Part 2 of a Two-Part Series on Best Practices Regarding Customer Relationship Marketing (CRM) for Lotteries

B2C marketing executives looking to employ Customer-Led Marketing strategies should prioritize the harmonious operation of their Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH) and consider CRM (Customer Relationship Marketing) platforms with this seamless connection "out-of-the-box"

This is Part 1 of a Two-Part Series on Best Customer Relationship Marketing (CRM) for Lottery Marketing.

Mastering Black Friday Marketing: Lessons from the Last Three Years of Exclusive B2C Sales Data

Ever wondered how your barista knows your coffee order before you even say a word? In this week's blog, we explore the magic of personalized service and how larger businesses can achieve it using Customer Data Platforms (CDPs) and Multichannel Marketing Hubs (MMHs).

Kilo Health, a prominent player in the digital health and wellness industry, boasts an impressive portfolio of over 50 digital products that cater to a vast global audience. With its expansive reach and diverse offerings, Kilo Health faces the constant challenge of retaining its customers in a competitive market. 

Discover the power of web push messaging for gaming operators in Part 2 of our Three-Part Series

As Halloween approaches, marketers grapple with daunting challenges like budget allocation nightmares and marketing fatigue. Scary stuff. In this blog post we reveal six of these industry horrors and provide six solutions to ensure a successful holiday season that starts with the customer