14 posts found by Guy Leshno
Do consumers feel overwhelmed by marketing messages? Do they intensely dislike cold, random emails? Will they reward relevancy? According to our 2023 Consumer Marketing Fatigue Survey, the answer is “Yes to all.” Marketers are more invasive than helpful, consumers say and should think twice before getting in touch. What else did they say?
Between two acquisitions, doubling our head count, winning awards, and massively growing our client base, we're surprised we had time to expand our CRM Marketing capabilities. But we somehow crammed all that, and more, into 365 days in 2022. The winners? Marketers and their customers. Here's a quick recap
When brands gain customers’ trust, they install the keystone for loyalty for life. With that, they unlock higher Lifetime Value, longer, stronger customer relationships, and better retention rates, every marketer’s dream. But what are the makings of consumer trust, what causes consumer distrust, and is it even possible to regain it? Our consumer survey reveals