Optimove data highlights consumers' inclination to start holiday shopping early and demonstrates the need for brands to prioritize existing clients over new ones on their way to a strong Black Friday performance 

Optimove's "Heptagons" is an annual celebration of CRM Marketing excellence dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. And the best part? You get to submit the nominees.

Serial entrepreneur, Neolane co-founder and former General Manager of Adobe Campaign, brings unrivalled experience and expertise in enterprise marketing and international scaling to the Optimove board. "Optimove brings all the core foundational pieces that brands need to perfectly master their engagement with their customers", he said