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Online casino operators generally launch retention efforts on a group of players when the activity levels of those players drop significantly. However, once a player has already reached the point of churning, promotional offers are often no longer effective. The obvious goal is to identify which players will churn before they actually do. Ideally, the … Continued
This infographic accompanies the full article, Online Casinos vs. Social Casino Games: Understanding the Differences between Online Casino Gamblers and Social Casino Game Players. Click here to open the full-size infographic.Click here to read the full article.
Many in the online gaming industry have the impression that the summer months are a slower period on their websites. The logical reasons include that lots of people take vacations, enjoy the longer days outside and spend more time with family and friends. We decided to have one of our data scientists research the matter … Continued
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