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Optimove Blog

Data, Marketing and the Universe



5 Memorable Email Tips to Remind Your Customers About Their Abandoned Cart

Posted by on 18 April 2019

Show your customers what they are missing, use price alerts and even KISS them (explanations within). The numbers show that three of every four customers leave their carts behind and aren't completing the checkout process. Don't let them be your customers

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Drive Engagement and Improve Customer Experience: Fathoming Contextual Marketing

Posted by on 11 April 2019

Getting your customers more engaged is the main mission for all marketers out there. Learn the crucial elements your marketing operations should have to deliver on the contextual marketing promise

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Don’t Just Automate: Orchestrate

Posted by on 4 April 2019

As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized  

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The Evolution of the Independent Data-Driven Marketer, in 3 (and a half) Motivating Steps

Posted by on 28 March 2019

In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools, that will allow access to customized reports filled with the most recent data. Here's the starting point of your quest

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Maximizing Customer Lifetime Value with Facebook Bid Multipliers

Posted by on 21 March 2019

Facebook's recent feature is helping marketers shift their focus from the network's advertising capabilities to a more meticulous look at their customer data. Using Optimove's powerful segmentation competences alongside it makes it so much easier to drive success

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Launching the PostFunnel Forums: Putting CRM Thought-Leadership on a Pedestal

Posted by on 14 March 2019

In a few weeks, we'll host our first-ever PostFunnel Forum events in London and New York. Optimove's CMO shares his event marketing strategy and invites you to join us there

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The Product Cross-Sell Challenge: A Story About Three Marketing Managers

Posted by on 7 March 2019

The value of cross-selling in gaming is undisputed. Or is it? A stroll between different marketing managers gives the complete answer as to why it is time to enhance your retention strategy

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The Optimove Promise: Now Available In Plain Words

Posted by on 21 February 2019

To provide access to all customer data, to help prioritize customers across any campaign on any channel, to measure any KPI and to enable marketers professional expertise. Optimove's VP Revenue had an interesting chat with his meemaw

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Give your Customers the Chance to Fine-Tune their Preferences

Posted by on 14 February 2019

Your customers want more control. Present them the subscription preferences option and they’ll repay you with their loyalty. While a one-click unsubscribe option limits your ability to communicate with customers, a preference center gives them more opportunities to remain in touch with your brand

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How lastminute.com Increased Their Average Order Value by 18% With Optimove

Posted by on 7 February 2019

lastminute.com marketing experts wanted to move from mass, undifferentiated communications to personalized ones and find specific ways to increase the relevance and response rates of their customer email marketing. Here's how Optimove helped them get there

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Optimove as a Secret Weapon: The Anonymous Case Study Hack

Posted by on 31 January 2019

One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret

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The Innately Intelligent Creed: Paving the Way Towards Marketing Excellence

Posted by on 24 January 2019

Marketers today are charged with injecting their intelligence into the process or the system, burdening themselves and not leveraging their capabilities. The new era of marketing will innately merge AI and human creativity to optimize any campaign or marketing strategy. Optimove's CEO looks into CRM's seamlessness

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