Pre WFH vs post WFH – The effects of COVID-19 are stark, and there’s a bunch of action items for you hidden in them

It’s what everybody’s asking. Including our clients. So we gathered some more tips

Be helpful. Above all. Your customers will remember it. They will also remember if you weren't

What's the point in testing, without declaring a winner? Exactly that

Now more than ever is the time for empathy. It can also help reduce uncertainty. Here’s how

Especially when budgets are shrinking, and focusing on your existing customers is the "safe" bet, using control groups is a must. So why the reluctance?

With almost all sports being cancelled due to the coronavirus outbreak, read on to find insights and action items on how to engage with gamers

By completing the acquisition of Axonite - a realtime event streaming solution - Optimove takes realtime customer data platforms to the next level

We listened carefully to everything that was said on the stage at the huge NY retail conference, dissected seven main topics of conversation, and summed up exactly what’s in it for you. Get all the juicy details below

January brings with it a decline in sales and a spike in returns. But our research shows that having more of the latter can actually be a strong business KPI

Changes in diversity, individuality, mobility, and connectivity created a consumer persona that is ever-elusive. Four CRM leaders tell us how they still win them over