Optimove Blog

Data, Marketing and the Universe

Like Playing on Black Friday? We Bet You Do

Posted by on 23 November 2017

The holiday season usually refers to shopping, but gaming companies shouldn’t consider the festive months a resting period. What’s the difference between Black Friday and a normal Friday? How does the deposit amount vary and who plays more – men or women? Our holiday research reveals it all

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Black Friday and Cyber Monday: Can You Count on your Holiday Season Shoppers?

Posted by on 16 November 2017

Companies spend big bucks on their November offers, but shopping nowadays is a year-round activity. Optimove’s research adds more variables into the holiday frenzy equation and reveals: which day is more profitable, Black Friday or Cyber Monday?

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Taking Your VIPs for Granted: The Black Friday Mistake Many Companies Make

Posted by on 9 November 2017

When preparing for the holiday season shoppalooza, many companies focus on luring in new customers with discounts and offers. An Optimove research shows how important it is to turn your efforts to your existing VIPs

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Introducing Optimove 6.0: Bringing Customer Retention AI to Acquisition Marketing

Posted by on 2 November 2017

With the help of Optimove 6.0 - CRM that covers the full customer lifecycle stage from the first website visit, conversion rates are expected to increase by 25%

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How Many Campaigns are Too Many: Seeking the Magic Number

Posted by on 19 October 2017

As they click the ‘send’ button, every marketer wonders – is this the one campaign that will bring back my churned customers, or is this the one that could cause my unsubscribe rates to soar? These 5 steps will help you decide

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The Open Banking Era – Only Smart Marketers Will Prevail

Posted by on 12 October 2017

Customers loss of trust paired with new regulations– ordering on customer data sharing – are serious problems for traditional financial establishments. It’s time for banks to turn their efforts into data-based marketing

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Maximize your Impact: AI Reforms the Undercurrents of Modern Marketing

Posted by on 5 October 2017

AI-powered marketing involving machine learning is not exclusive for companies of means. In this technologically enhanced world It must be a top priority for any business who wishes to thrive

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Foreign Exposure: Reaching the Unreachable Customers

Posted by on 28 September 2017

The countless ways the world has changed over recent years has totally modified customers’ habits, making them very hard to influence. But the same changes in our world make it impossible for our consumers to be completely anonymous

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Good Ol’ birthday Campaigns are Great Practice

Posted by on 21 September 2017

Birthday emails are one of the most-common tricks up a marketer’s sleeve. New Optimove research probes just how well they still perform

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Open Rate 101: The Metrics that Can Change Your Email Marketing

Posted by on 14 September 2017

Email marketing KPIs vary widely between customer lifecycle stages. A new Optimove research sets out to disprove a myth

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Optimove Brings Customer Retention Prowess to Financial Services Industry

Posted by on 12 September 2017

Optimove will help financial services counter the harsh effects of increased competition and regulatory restrictions on customer loyalty

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Can a Single Cross-Sell Campaign Change Customer Behavior?

Posted by on 31 August 2017

Two recent campaigns created a sustained shift in customer behavior, proving the power of cross-selling

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