Data, Marketing and the Universe
Know who your audience is: In order to truly build a meaningful relationship with your customers, and sharpen the way you measure your marketing efforts, you must first understand whether there is a “household” component to your business, and how to deal with it
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Your company should be ready by now for the new EU personal data protection regulations (GDPR), which goes into effect next month. And a brand or company that puts their customers' privacy first, must embrace the chances it brings along - to use data in a smarter way
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Optimove's new capabilities will help retailers prepare, deliver and track hyper-personalized mobile campaigns
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In the gaming industry, companies tend to focus on players who produce most of the revenue; the biggest losers. A new Optimove research tested what happened on the other side of the scale – the players who won big – and uncovered how important they are
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By using only two characteristics from the “first purchase” stage data, this DIY guide will help you divide your first timers into more than a dozen groups, and help you find the right campaign for every customer
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The mean, the median and even a statistical test may only tell part of the story. You should always aspire to use your data in more sophisticated methods to get the most out of your new campaigns. We’ll show you which and why
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Up to 80% of customers in subscription-based services cancel their subscription during the first three months. Across the customer journey, here are the personas you should be aware of and the actions you should take to retain them
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A more intelligent and personalized marketing strategy is in your reach: Track changes, behavior habits, and generate the best insights from your customers
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How will the marketing industry change in a decade? What will be the major trends in 2028? In a world where data is going to be so accessible, there won’t be any separate aspects to a customer journey. Words from Optimove’s CEO as presented at NRF 2018
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From spiced up email campaigns to combining online and offline seamlessly, these 7 trends should help shape your 2018 CRM strategy
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BetBright wanted to communicate better with its players, to improve their experience and enjoy greater player spend and lifetime value. Learn how Optimove's personalized marketing capabilities help them reach their goals
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Many great ideas for campaigns are halted because the data just won’t play along. Optimove has the perfect answer for any marketing concept: “let’s do it”
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