Data, Marketing and the Universe
Marketers have been taught to think new technologies are the solutions for most challenges. Now, they’re confronted with the reality of managing and synchronizing this ever-growing toolbox
Read post
By using Optimove, companies decreased the likelihood of their customers asking for their data to be forgotten, 10-fold! Our VP Marketing explicates
Read post
We’re excited to announce the launch of our new Optimove Professional Certification, designed to give your organization a competitive edge, while also helping you stand out from the crowd. Optimove’s Chief Customer Officer shares more
Read post
The transformation that turned the good ol' email into a powerful data-based mechanism brings more challenges. Our new agency is equipped with email-specific best practices for sending, deploying, coding and design to help marketers get the most out of their creative side
Read post
Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy. Learn what Optimove can do to help you uncover data insights
Read post
Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1
Read post
Getting started is sometimes the toughest challenge, but in order to become an elite marketer, you'll need to get over some hurdles: These 4 easy-to-take steps will allow you to slowly but steadily start building a solid CRM machine
Read post
Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both
Read post
Show your customers what they are missing, use price alerts and even KISS them (explanations within). The numbers show that three of every four customers leave their carts behind and aren't completing the checkout process. Don't let them be your customers
Read post
Getting your customers more engaged is the main mission for all marketers out there. Learn the crucial elements your marketing operations should have to deliver on the contextual marketing promise
Read post
As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized
Read post
In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools, that will allow access to customized reports filled with the most recent data. Here's the starting point of your quest
Read post