The early signs all show it’s going to be tough for brands to keep all of their customers happy this time around. Here’s what you can still do to survive it

Email engagement, site visits, and customer service tickets explained

Watch: How to test the tactics and strategy of your campaigns to understand CRM contribution

Helping your customers can be even more beneficial than showing a customer you know them. Here’s how events such as “back in stock” can get you there

Watch: How to differentiate your campaigns according to customer lifecycle stages

Lottery games are unique, and so deserve special marketing plans. Learn how to harness the enormous power of high jackpots in your CRM strategy

Watch: How to define it, do's and don'ts, examples, and more

This blog post is about the things you can do when you combine these two main data sets

In this 2-part mini-series, you’ll learn how gaming operators use Optimove to routinely amplify their realtime marketing

Welcome to the third and final part of this series where we focus on the benefits of using A.I. for customer journey orchestration

Farmdrop has seen exponential growth during the first months of the coronavirus outbreak. Their CRM manager told us how it affected the company's communication strategy