The following case study shows how the stationery and gift retailer turned CRM into a competitive advantage with Optimove

True: Product Returns Create More Return Customers. False: Creating more Return Customers should be your goal. So, what should be your goal? In one word: Personalization

Gather and treat your data properly. Analyze it. Create micro-segments. Try to orchestrate them all. Match campaigns to individual customers. Somewhere along this journey, you'll have to trust AI. Otherwise, your personalization won't scale without your CRM journeys breaking and crossfiring

Maximized CRM revenue can ensure CMOs their "seat at the table", but only if they can attributing it accurately. Optimove can do that for you, and tell you exactly what drives your CRM revenue contribution. See just how below

Attracting players to play with bonuses is the easy part. But what happens when they start pulling teeth out just to see that crisp $5 bill under their pillows in the morning? Here are four ways to flag and deal with the users who continuously abuse your incentives and perks

Watch: 4 steps to approaching customer behavior modeling

A year of tremendous challenges and of quickly shifting customer behaviors was also a year of incredible relationship marketing work by so many smart CRM teams we're proud to call our partners and clients. Here what 2020 looks like from here, and in hindsight

Revealed: 4 steps you must take to start turning your data-based segments into a personalized marketing strategy

Three campaign awards, 3 team awards, and 3 individual awards. See who the 9 winners are below, and start making your case for next year

Watch how we go over all the basics of eCommerce marketing at large scales in 4 minutes. On your marks, get set, take notes!

Tips and tricks for implementing clever, automated marketing campaigns