Customer Retention
First and Last Touch attribution models are nothing short of terrible ideas. Luckily, Optimove has the one truly meaningful model baked into the platform. See how it works and then go speak to an Optimove representative
According to Forbes, the average mobile advertiser's ROI is down 38% since Apple's iOS privacy changes of mid-2021. But, as two-thirds of customers use mobile to shop, marketers can't afford to neglect this channel. The solution lies in making your mobile marketing just one part of a multichannel strategy. And in focusing on your existing customers
When 4 out of 10 marketing leaders think it's "positive" to send irrelevant messages to customers, a paradigm shift may be needed, but it's obviously not here just yet. What is, though? All the data, tools, and signals you need to shift focus toward retention. Mckinsey even drew out an exec playbook for how to go about it
CRM Marketing is even more than setting up a sophisticated, AI-driven, micro-segmented retention operation. As much as such a strategy is crucial, nurturing customer relationships is also about expressing empowering messaging in a sensitive and inclusive way. For Pride Month, here are a few examples we think can inspire marketing teams everywhere
We analyzed hundreds of thousands of individual Mother's Day shoppers across multiple retail companies to see how they behave in the year following their holiday-related activity and compared existing vs new customers. The result? Well, it's another knockout that Retention Marketing gives Acquisition
We surveyed 323 marketing leaders and 500 potential shoppers about personalization, shopping preferences, and more. There's a comprehensive eBook coming, and Optimove ambassadors get to see parts of it first, and a chance to comment and maybe be featured in it. This article is locked. Want the password? Talk to your Optimove Success Manager. Don't have one? Talk to our sales team, then :)
The report highlighted Optimove's marketing tools and features, retail-specific capabilities, ability to provide no-code data access, and our AI-based analytics and clear focus on marketing and CX services - as reasons for the impressive recognition. Find the full report below
When we asked Izzy Darby, Sr. Marketing Manager at Paper Source, to break down how her team is using Optimove to transform business practices and results, we had a hunch she'll say some nice things about what it's like CRMing with us. It was the way she did it, though, which really moved us. It's, like, she really gets us.
The following blog posts include the result of a handful of questions from our recent market survey and allow its readers to react and comment on the results. Want in on the Optimove Ambassador exclusive content? Speak to your Success Manager. Don't have one? Speak to our Sales team :)
For brands to be smart about their retention efforts and maximize Customer LTV, they must base their CRM Marketing strategy on a Lifecycle Stage strategy – and trust the data. Even if the data is making some bold statements
To empower brand-customer relationships, to free up marketers to focus on what they are great at, to get customers to purchase repeatedly with their preferred brands, and to help marketing teams from A-Z. Three years since the first time we posted our "promise in plain words," we present you with a more high-level, top-down updated (and upgraded) approach