There’s so much Multichannel Marketing Hubs can do for your business. They provide visibility into the implementation of your overall marketing plan and significantly improve the quality of marketing decisions. Today, we’ll explore the first four (out of five) MMH benefits per Forrester.

Do consumers feel overwhelmed by marketing messages? Do they intensely dislike cold, random emails? Will they reward relevancy? According to our 2023 Consumer Marketing Fatigue Survey, the answer is “Yes to all.” Marketers are more invasive than helpful, consumers say and should think twice before getting in touch. What else did they say?

Between two acquisitions, doubling our head count, winning awards, and massively growing our client base, we're surprised we had time to expand our CRM Marketing capabilities. But we somehow crammed all that, and more, into 365 days in 2022. The winners? Marketers and their customers. Here's a quick recap

Reaching your audience where you find them - desktop or mobile - with valuable messaging and content is critical to keeping your relevance as a brand in 2023

Optimove’s amped for the annual ICE event that brings together iGaming industry experts and professionals from around the world to exhibit, network and discuss the latest trends and strategies. Of course, we’ll be there, but this year, we’ve got something extra special in store for you. Come in and find out…

When brands gain customers’ trust, they install the keystone for loyalty for life. With that, they unlock higher Lifetime Value, longer, stronger customer relationships, and better retention rates, every marketer’s dream. But what are the makings of consumer trust, what causes consumer distrust, and is it even possible to regain it? Our consumer survey reveals 

Did you know that the number of items purchased in a shopper's first order indicates their future customer behavior? It can give you a clue as to how long they'll stick around with your brand and how likely they are to continue shopping. Here’s how to gain actionable insights into your customers’ initial interactions with your brand and turn them into loyal shoppers

What happens when you put three Relationship Marketing experts in one room and grill them about how their brands deal with economic uncertainty, personalization, AI, and starting marketing from the customer? You get deep insight into how successful brands do it. Here it is, in their own words

The cost of acquiring new customers is ballooning, and churn is a major issue for all forex trading platforms. That's why we need more focus on existing traders, as we’ve already gone through the process of getting them on board. Here are three effective strategies to help you make the most of them and keep them around

CRM marketing is all about personalization, retention, orchestration, and optimization. Nailing CRM is especially crucial in the gaming space, and some brands could learn from others. Here’s how your brand can hit the jackpot with the right CRM best practices

With rising inflation, rising interests, and an uncertain economic climate, 2023 will be dominated by brands doubling down on retention marketing by employing customer-led marketing and next-level personalization to grow the lifetime value of existing customers. Make sure you’re prepared for the new year with these six resolutions