That's just one of the business-boosting results NYRA saw when the company implemented a lifecycle stage-based model and scaled its CRM Marketing. What else? Try 54% improvement in activating new customers. Want more? Check out the blog and the full case study below

We gathered three Relationship Marketing experts and asked them about 2021 challenges, 2022 plans, and not surprisingly, the conversation surrounded Personalization, Segmentation, and Customer Lifetime Value. You know, the things that matter

You got one marketing dollar. How are you going to split it? Decades ago, it was all about getting people to buy with you in the first place. But there's a towering pile of evidence now that is screaming you should really take better care of retaining existing customers. Here's the case

In 2021 Optimove was named a Leader by Forrester, received 95% Willingness to Recommend on Gartner, won numerous awards, and raised $75M. We also published tons of content you really loved. Here's the gist for each of our top10 most popular pieces from this past, crazy year

Go to the gym, don't go to the gym. Eat more greens, eat fewer greens. We don't know much about that. But, if you want to build the best possible CRM Marketing strategy, start by following these NEW New Year's Resolutions

Winning three consecutive awards for Best Acquisition and Retention Partner by SBC and EGR wraps up 2021 in style for Optimove. This blog post details what we do that clients and iGaming awards events love so much

While marketing teams in iGaming are often more tech-savvy than those in other fields, adopting realtime CRM marketing is facing some legacy challenges. But, with the business results existing technology helps achieve, and other motivations, there’s no way around it: making realtime a strategic marketing initiative is of an adapt-or-die importance

A powerful CRM Platform such as Optimove can help marketing teams improve performance during all customer journey stages. Here's how a major gaming provider optimized major KPIs in its New Player funnels

Marketing leaders love to talk about emphasizing "retention" and "loyalty". But when it comes to the holiday/shopping season, most will go back to old-fashioned, perhaps outdated, tactics. Even though the data begs otherwise

The newest version of the report, aggregating hundreds of verified client reviews, shows Optimove to be the only qualifying vendor to finish in the Top 5 for both "Overall Score" and "Willingness to Recommend" while also being reviewed by enterprise clients with $10B+ in revenue