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Optimove Blog

Data, Marketing and the Universe


Consider the Household: Deciphering the Customer Entity

Posted by on 12 April 2018

Know who your audience is: In order to truly build a meaningful relationship with your customers, and sharpen the way you measure your marketing efforts, you must first understand whether there is a “household” component to your business, and how to deal with it

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Why It’s Best to Treat the GDPR as an Opportunity, Not an Obstacle

Posted by on 5 April 2018

Your company should be ready by now for the new EU personal data protection regulations (GDPR), which goes into effect next month. And a brand or company that puts their customers' privacy first, must embrace the chances it brings along - to use data in a smarter way

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Optimove’s Mobile Messaging Fosters Relationship Marketing Aptitude

Posted by on 29 March 2018

Optimove's new capabilities will help retailers prepare, deliver and track hyper-personalized mobile campaigns

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Keep Your Losers Close but Your Winners Closer

Posted by on 15 March 2018

In the gaming industry, companies tend to focus on players who produce most of the revenue; the biggest losers. A new Optimove research tested what happened on the other side of the scale – the players who won big – and uncovered how important they are

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DIY Hack: Segmenting Your First Timers to Keep Them Coming Back

Posted by on 8 March 2018

By using only two characteristics from the “first purchase” stage data, this DIY guide will help you divide your first timers into more than a dozen groups, and help you find the right campaign for every customer

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The Plot Thickens: How to Make Better Decisions with Your Data

Posted by on 1 March 2018

The mean, the median and even a statistical test may only tell part of the story. You should always aspire to use your data in more sophisticated methods to get the most out of your new campaigns. We’ll show you which and why

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The Portrait of the Subscriber in the Customer Life Cycle

Posted by on 22 February 2018

Up to 80% of customers in subscription-based services cancel their subscription during the first three months. Across the customer journey, here are the personas you should be aware of and the actions you should take to retain them

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How a Customer Model Will Help Drive Your Business Forward

Posted by on 15 February 2018

A more intelligent and personalized marketing strategy is in your reach: Track changes, behavior habits, and generate the best insights from your customers

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Anticipating the Possibilities: The Way Marketing is Going to Evolve

Posted by on 8 February 2018

How will the marketing industry change in a decade? What will be the major trends in 2028? In a world where data is going to be so accessible, there won’t be any separate aspects to a customer journey. Words from Optimove’s CEO as presented at NRF 2018

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7 Trends to Boost Your CRM in 2018

Posted by on 25 January 2018

From spiced up email campaigns to combining online and offline seamlessly, these 7 trends should help shape your 2018 CRM strategy

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How BetBright Increased Player Value and Decreased Churn with Optimove

Posted by on 18 January 2018

BetBright wanted to communicate better with its players, to improve their experience and enjoy greater player spend and lifetime value. Learn how Optimove's personalized marketing capabilities help them reach their goals

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Best at Customer Data Customization: How Optimove is Decoding Marketing Creativity

Posted by on 11 January 2018

Many great ideas for campaigns are halted because the data just won’t play along. Optimove has the perfect answer for any marketing concept: “let’s do it”

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