Converting one-timers to active customers can generate much value for your brand and increase ROI on the cost of acquisition. Here's the second part of this mini-series (more available to download)

Learn how to increase engagement, visibility, and relevancy with new Gmail Promotions tab features

Discounts can influence customer LTV but also impact customer behavior patterns. Identifying optimal discount levels will allow you to address both aspects, and deliver the optimal outcome

2020's Memorial Day Weekend data might surprise you

Sports are coming back! Start netting some goals by increasing the value of your new sports bettors. Here are two examples of best practices to follow at this time (with another 4 to download.)

We surveyed our clients on their experience with Optimove. Here is what they had to say

No need to study! Here's one way to optimize marketing performance for E-learning platforms (there's more to download)

Hungry for some CRM success? Here’s how Food Delivery brands can optimize marketing performances by being smart with their data

The goings are tough, but these will pass, and when they do, you’ll want to be ready. Here are four strategic areas marketers should focus on, including segmentation and campaign ideas

How to master your messaging in this unprecedented health crisis: examples from Staples, Hatch, Paper Source, and more

Pre WFH vs post WFH – The effects of COVID-19 are stark, and there’s a bunch of action items for you hidden in them