We listened carefully to everything that was said on the stage at the huge NY retail conference, dissected seven main topics of conversation, and summed up exactly what’s in it for you. Get all the juicy details below

January brings with it a decline in sales and a spike in returns. But our research shows that having more of the latter can actually be a strong business KPI

Changes in diversity, individuality, mobility, and connectivity created a consumer persona that is ever-elusive. Four CRM leaders tell us how they still win them over

From the way marketing is changing, through insights around technology and strategy, to best practices, and more - Day 2 of PostFunnel Summit was yet another event packed with CRM know-how. Find it all here

From tech and analytics to execution and orchestration challenges, day 1 of PostFunnel Summit 2019 (formerly Optimove Connect) - our annual global CRM leadership event - served hundreds of CRM experts with a bunch of especially-actionable workshops. Find them all here

The holidays' sales peak might seem like the best time of year to double down on your acquisition marketing efforts. But for the second straight time, extensive research shows your existing purchasers perhaps deserve that special attention

Safely arriving into your customer's inbox is one of an email marketer's primary goals. Often, however, it's also an uncertainty negatively impacting your email program's success and performance. Don't let it happen to you

Taking your customers' opinion into account can do more than just influence your product roadmap. It can also be a fantastic opportunity to strengthen relationships with key clients. Which is what Optimove's 4th Customer Advisory Board was all about

Often overlooked as "dull" or "simple" - email data should play a significant role in enhancing your targeting game, especially when paired with an actionable Customer Data Platform

After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn.