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Optimove Blog

Data, Marketing and the Universe


5 Top Quality Tips to Transcend Your Welcome Email Stream

Posted by on 20 September 2018

Build an experience, collect the data on the way, and encourage your customers to try harder by rewarding their efforts. Our second five-email-tips-guide is a major step down the long-lasting relationship road

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Content Marketing: Now Brought to You By a Bot*

Posted by on 13 September 2018

Teams that will combine flesh-and-blood content marketers with advanced AI content technologies will stay on top of the game and take their entire marketing up a notch. Learn how it can be done

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Artificial Intelligence is a Suit of Armor, Not an Enemy

Posted by on 6 September 2018

"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future upcoming changes and why we shouldn't feel afraid

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Time to Let Your Customer Go: How to Master Cost-effectiveness

Posted by on 30 August 2018

Sometimes, giving up on a customer is the smart way to go, as it’s more beneficial than continuing to push through and witness rising costs. Learn what to consider before saying goodbye and good luck

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5 First-Rate Email Tips to Deepen The Relationship With Your Customers

Posted by on 16 August 2018

Live up to your promises, get the text updated in realtime and always think about how to better personalize the message. Optimove's email marketing guru shares these five guidelines that will help you build rock-solid relationships with your clients

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Who’s on Third: How Optimove Enriches Relationship Marketing with 3rd Party Data

Posted by on 2 August 2018

Dozens of new attributes, more precise predictions, richer customer DNA and improved campaign matching: Learn how Optimove brings 3rd party data artistry to the table

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Advice from an Owl: What Does a 360° Customer View Really Mean?

Posted by on 26 July 2018

Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer. But to ensure personalization, the effectiveness of your campaigns, and real money savings, it’s a must. And it’s doable

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Terms of Endearment: A Fun Look at The WC Quarter Finals Teams’ Branding

Posted by on 5 July 2018

Why did you buy that dress yesterday? Was it a promotion you just couldn’t afford to miss? Did it have to do with the brand’s customer approach? It's the same with choosing a team to root for. In honor of the almost-over World Cup, we took a break to categorize the 8 remaining teams with the lingo all marketers know

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How Sisal Boosted CLV and Became Customer-Centric with Optimove

Posted by on 28 June 2018

By using Optimove’s Strategic Services Team and data science expertise, Sisal's marketing team was able to focus on each player's experience and preferences, which resulted in large increases in all key player metrics  

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Two Sides, Working in Harmony: How Optimove’s “Brain” Complements Relationship Marketing Success

Posted by on 14 June 2018

From Optimove’s first day, the integration of data science and the art of marketing wasn't a roadblock, but a guideline for innovation. Optimove’s recent inclusions in two of Gartner’s Magic Quadrant reports is another validation of our commitment to empower marketing teams

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Wisdom of the Crowds: Can We Predict the Outcome of the World Cup?

Posted by on 7 June 2018

What does a 1,200lbs ox have to do with Brazil and Germany's national football teams? A new Optimove research dove deep into the numbers to try to answer the biggest question on the planet these days: Who will lift the 2018 World Cup trophy?

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Refining the Marketers’ Aptitude: Jumping over the Second Purchase Hurdle

Posted by on 31 May 2018

Lowering the ratio of our one-timers should be a key approach in every company’s marketing strategy. This DIY will help you optimize your business and increase your KPIs

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