Everything you need to know about bonus abusers – who they are, how to avoid them, how to build a strategic bonus model, and what your end goal should be

Peak season has begun, and with it comes good and bad. Find out how you can leverage the bad (which might not actually be that bad!) to make the most of this shopping season

As economic uncertainty persists with no signs of letting up, consumers indicate a tightening of the belt. In response to these spending cutbacks, it's more important than ever for marketers to tighten their relationships with customers

This peak season, strategize early, get creative, and have some fun with putting existing customers first. You’re destined to have a successful and engaging holiday season!

Today, retail brands looking to increase their reach, engage their customers, and ultimately sell have long been busy exploring digital territories way beyond their brick-and-mortar walls and websites. Turning to hyper-efficient ways of connection that delight customers, retail mobile apps are truly leading the way. In the first three quarters of 2021, installs for retail apps reached 572 million with time spent in them tipping 100 billion hours and driving $359.32 billion in revenues. That’s a lot of billions …

We love to use our expertise to help steer marketers towards up-to-date data proven to increase retention; that’s just who we are. New players acquired during mega events usually don’t stick around. Once the Final whistle is blown, boom, they’re gone. Since keeping them around is particularly hard, use these quick retention tips and tricks to beat the odds

Customer retention vs. acquisition is always a hot topic of debate amongst marketing professionals of all levels. Should your marketing campaigns be focused on your existing customers or is chasing new business the best use of your resources? At our PostFunnel Forum in New York three high-level executives hashed out the future of CRM Marketing over finger foods and craft cocktails.

We mention this from time to time, but marketers? They feel it all the time: the Cost of Acquisition is a one-way street going up a never-ending hill. Then why do many brands pour fantastic amounts into remarketing, attempting to re-acquire the same client again and again?

Varsity Tutors, a live online learning platform, uses Optimove to tap into hundreds of segments and optimizes messaging by setting super control groups. But it’s our predictive behavior modeling that made them fall in love with us

Hey, we have nothing against bubbly soap. On the contrary. But while most of the hotels we choose to stay in are good at meeting our basic needs, today’s digital traveler expects more than fresh sheets and shampoo. They expect Proximity Marketing. What is it, and how does it help hoteliers provide an unforgettable experience that drives engagement, boosts loyalty, and encourages repeat bookings? We checked in

Five years ago, we proclaimed that by 2027 customer acquisition as we know it would be vanquished. Digital advertising’s ROI crisis has proven us right, but that doesn’t mean acquisition has to disappear completely. Learn what it needs to do to survive