Pini Yakuel

Founder & CEO

Pini co-founded Optimove in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

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79 posts found by Pini Yakuel

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Here’s How Optimove Became an Industry’s Go-To CRM Solution

Winning three consecutive awards for Best Acquisition and Retention Partner by SBC and EGR wraps up 2021 in style for Optimove. This blog post details what we do that clients and iGaming awards events love so much

16 December 2021
Pini Yakuel

Optimove Raises $75M to Build on its Category Leadership. Here’s Why Now

Following strong business momentum and in the wake of recent global eCommerce growth, Optimove's most significant funding to date will help accelerate the company's momentum through M&A, strategic hiring, and expansion of its CRM Marketing hub

27 September 2021
Pini Yakuel

Hey, CMO, Are You Making the Most of Your CRM Marketing?

Maximized CRM revenue can ensure CMOs their "seat at the table", but only if they can attributing it accurately. Optimove can do that for you, and tell you exactly what drives your CRM revenue contribution. See just how below

11 March 2021
Pini Yakuel