Pini Yakuel

Pini Yakuel

Pini Yakuel

Pini co-founded Optimove in 2012 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

44 posts found by Pini Yakuel
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
Optimove 2023 Year-end Letter to Stakeholders
Optimove CEO, Pini Yakuel
Online Casinos vs. Social Casino Games
Understand the differences between online casino gamblers and social casino game players.
Finding Company Values That Live Up to the Name Optimove
Explore the company's core values of Transparency, Comradery, Hunger, Good-Better-Best, and Ownership that drive self-improvement and customer-centric strategies
How to Treat Every Customer Campaign as a Marketing Experiment
Using test and control groups, you can determine the actual monetary uplift of every marketing campaign. Learn how to create a successful marketing experiment.
How to Perform Customer Survival Analysis
Learn how to perform a retention rate analysis, and use it to improve your customer acquisition and retention activities.
Seeing Personalized Customer Data in Realtime
Personalized realtime marketing is the future of customer marketing, and it is here today!
DIY Hack: How to Calculate Customer Lifetime Value
Calculate your customer lifetime value using Excel, without any complex formulas or macros.
Building and Orchestrating Infinite Customer Journeys
Micro-segmentation-based customer journey building allows marketers to effectively and dynamically manage customer journeys. Learn how Optimove can help.
Customer Lifecycle Stages: A 5-Step Framework
A five-stage framework to help brands master every phase of the customer lifecycle
Avoid the Diva Mentality for Successful Technology Adoption
We crave new technology. We loathe new technology. We need change. We fear change. And nowhere does this ambivalence come into play more dramatically than when adopting new technologies: it’s nothing if not human to go through a whole range of emotions before settling down with your new technology and fully realizing its benefits.
From Personalization to High-Definition Emotional Intelligence
Don’t miss the next wave in the customer marketing revolution!
Growth's Secret Sauce: Your Existing Customers
The only way to generate significant business growth is by striking the right balance between new and existing customers. And the only way to reach it is by internalizing that retention deserves your attention and investment
On Leaving my Company Behind – Only to Take it Forward
It’s true that we have Skype, but even in 2016 there is still no better alternative to face-to-face, human interaction.
Can Customer Surveys Advance what You Learn from Your Data?
The gap between quantitative data and qualitative data may serve as a well of actionable insights. Customer satisfaction surveys can give businesses deeper insights into the relationship between customers' expectations and their actual versus desired experiences.
Meet Optibot, the First Marketing Optimization Bot
Optibot bridges the gap between data science and the art of marketing by serving marketers with one-click actionable insights for the continuous optimization of marketing activities.
10 Ways to Turn Holiday Shoppers into Year-Round Customers
The key to a successful holiday season is turning new customers into customers for life. Here are ten ways to go about doing just that.
The Business Case for Customer Marketing
The data you collect from your loyal customers is an untapped goldmine. Utilizing it systematically can make a real difference to your brand’s bottom line.
The Four Pillars of Success in Work and Life
The variety of human talent is endless. How do you define success and what can you do to attain it?
Start Moving at the Speed of the Customer
When marketing to existing customers, speed and precision are key. It’s crucial that your technologies support the skills you need to succeed
The Benefits of a Centralized Intelligence System
When fighting for the loyalty of your customers, should you rely on front-line intelligence or put your efforts towards a robust dedicated central intelligence unit?
The Open Banking Era – Only Smart Marketers Will Prevail
Customer’s loss of trust paired with open banking regulations are serious problems for traditional financial establishments. It’s time for banks to turn their efforts into customer-led marketing.
A Touch on The Creative Side: Why It's Too Soon to Fear AI Capabilities
In one of his last public appearances, Prof Stephen Hawking expressed real fear that AI improvements will lead to world chaos. But as AI capabilities are still very much limited, it's up to mankind to start harnessing its benefits to our favor. Are we capable of doing so? <h2></h2>
Five Things I Wish Somebody Would Have Told Me When I Started My Journey as CEO
I’ve been at this gig for more than nine years already, and during this time, I enjoyed some success, but also made many errors. Optimove's CEO shares the big things he wishes a wise friend would have told him in the beginning
Artificial Intelligence is a Suit of Armor, Not an Enemy
"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future upcoming changes and why we shouldn't feel afraid
Content Marketing: Now Brought to You By a Bot*
Teams that will combine flesh-and-blood content marketers with advanced AI content technologies will stay on top of the game and take their entire marketing up a notch. Learn how it can be done
How to Choose a Customer Data Platform
It’s the year of the CDP. With more and more options hitting the market, we’ve segmented the CDP tech stack into five categories to help you choose the best fit for your business.
How Discounts Affect Customer Lifetime Value
Discounts can influence customer LTV but also impact customer behavior patterns. Identifying optimal discount levels will allow you to address both aspects, and deliver the optimal outcome
Optimizing Email Marketing for Gmail’s New Promotions Tab
Learn how to increase engagement, visibility, and relevancy with new Gmail Promotions tab features
False: Marketers Should Only Use Real-time Data
True: They must combine real-time with batch data to achieve their dreams
Universal Events: Taking Triggered Marketing from Good to Great
Helping your customers can be even more beneficial than showing a customer you know them. Here’s how events such as “back in stock” can get you there
Optimove Raises $75M to Build on its Category Leadership. Here’s Why Now
Following strong business momentum and in the wake of recent global eCommerce growth, Optimove's most significant funding to date will help accelerate the company's momentum through M&A, strategic hiring, and expansion of its CRM Marketing hub.
Hey, CMO, Are You Making the Most of Your CRM Marketing?
Maximized CRM revenue can ensure CMOs their "seat at the table", but only if they can attributing it accurately. Optimove can do that for you, and tell you exactly what drives your CRM revenue contribution. See just how below
The Future of CRM Journeys is AI-Mapped. You're Welcome
"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future of AI mapped CRM journeys and why you should fear not
Ever-increasing Personalization: Going From Tens to Hundreds of Segments
To achieve the highest level of personalization, marketers need to implement cutting-edge next-gen tech. Here's how it works
Gartner 2023 Magic Quadrant for Multichannel Marketing Hubs: Optimove Ranked #1 in Journey Orchestration
Optimove was positioned the highest in execution and furthest in vision among Challengers in the 2023 Magic Quadrant for Multichannel Marketing Hubs
Staying Ahead of the Curve: Optimove's 2024 Marketing Trends & Predictions
Future-proof your strategies for the year ahead and learn how to leverage these insights to increase lifetime customer value
Declare Independence as a Marketer – Be Position-less
As the US celebrates Independence Day, it is fitting to explore how marketers worldwide can declare independence from traditional roles.
AI-Orchestrated Gamification: Its Time is Now
In this post, learn why AI-orchestrated gamification is key to meeting and exceeding player expectations of personalization that are higher than ever
Marketing Trends 2025: Predictions, Tips, &amp; Technologies to Thrive
Discover how marketers use AI to deliver exceptional customer experiences across all touchpoints
4 Marketing New Year’s Resolutions: Become a More Powerful, Position-less Marketer In 2025
Achieve greater efficiency, innovation, and customer connection in the New Year with these four marketing New Year’s resolutions
Navigating the Future of AI-Driven Marketing: The AI-Human Synergy
AI-driven marketing includes the new “Position-less” marketer, who is empowered to achieve unprecedented levels of efficiency, execution, and personalization
Optimove 2024 Year-end Letter to Stakeholders
Optimove CEO, Pini Yakuel
Optimove Repositions as The Positionless Marketing Company
Optimove’s Positionless Marketing Platform is a disruptive innovation that ushers in a new era… where marketers can do anything, be everything, and execute at scale free from the limitations of fixed roles