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Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Company News
Read time 3 minutes
Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Report validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Positionless Marketer to optimize effectiveness as a marketing pro
Read Article
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Positionless Marketing | Email Marketing

From Seven Templates to One: Streamlining Email Efficiency

How a leading iGaming operator accelerated their email program using scalable master templates
Positionless Marketing | iGaming | Retail & eCommerce

Optimove Connect 2026 Agenda: Unlock Positionless Marketing Power

The answers marketers need for 2026 and beyond
Company News | Multichannel Marketing | Customer Segmentation

Optimove and Mixpanel Partner to Power Real-Time Personalized Campaigns

Turn behavioral insights into cross-channel action instantly—without silos or delays
Company News | Positionless Marketing | Retail & eCommerce

Media That Matters

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Positionless Marketing | iGaming | Retail & eCommerce

Optimove Awards: A Key Moment at Connect 2026

What can you really learn from an awards ceremony, and why does it matter to modern marketing teams?
Company News | iGaming

Optimove Insights iGaming Pulse 2025: US vs Global YoY Deposit and Retention Benchmarks

Optimove Insights’ iGaming Pulse 2025 provides a 12-month YoY benchmark of deposit behavior and active retention across the US and global iGaming markets. Check it out
Company News | Marketing AI

Optimove Launches AI Content Decisioning to Improve Content Performance

Why choosing the right message in real time matters more than creating more content
A loyalty spinning wheel with segments displaying 'Loyalty', 'Surprise', and 'Prizes'.
Gamification | Positionless Marketing | Company News

Introducing Optimove Loyalty: A Smarter Alternative to Cash-Led Engagement

A no-code approach to gamified loyalty that reduces promotion dependency and drives sustained engagement
Positionless Marketing | iGaming | Retail & eCommerce | Web

What is a Positionless Marketer? An FAQ Guide

Key questions answered about being a Positionless Marketer to optimize effectiveness as a marketing pro
Positionless Marketing

Why Jamil Qureshi Is Keynoting Optimove Connect 2026

Because performance psychology explains why marketing teams with data, AI, and automation still hesitate to act
Multichannel Marketing | Journey Orchestration | Retail & eCommerce

Omnichannel Retail Trends: What’s Next for Marketers in 2026

This year, omnichannel leaders will utilize real-time data and AI to deliver fast and consistent experiences across every touchpoint

4 Global Soccer Betting Trends Ahead of the 2026 World Cup

Proprietary analysis in the Optimove 2026 World Cup Playbook for Sportsbooks Part 2: Pre-World Cup Report reveals historical betting behavior data for sportsbook operators to plan strategies to optimize player lifetime value for 2026