Read time 5 minutes
Make loyalty something they want to play
Why it matters:
iGaming operators rarely lack CRM ideas. They lack the time and capacity to turn those ideas into live campaigns before the moment passes. In this edition of the Optimove Partner Series, Shahar Attias, CEO of Hybrid Interaction, shares how Hybrid Interaction and Optimove help brands, from startups to established brands, turn CRM strategy into measurable player value. From building smarter journeys to improving engagement, discover what operators need to step up their CRM game.
Key takeaways:
Shahar Attias, CEO of Hybrid Interaction, has watched iGaming CRM change for over two decades. His team now operates CRM and gamification for numerous gambling clients, and he describes the shift in one line: "Player value was always key, but it was easily missed."
Today, tighter regulations, growing competition, and changing player expectations have transformed that reality. As Shahar explains, the biggest challenge is shrinking attention spans. Players have more entertainment options and less patience. Operators are competing not only with other gambling brands but for every minute of a player's attention. Capturing that attention is no longer enough; keeping it requires continuous engagement, personalization, and the ability to respond in real time.
Competition has so intensified and the industry has matured, which leaves little room for CRM programs that run on instinct or on a handful of generic campaigns. And on top of that, what operators need is a scalable solution that can run through it all.
"Optimove suggests an ecosystem like no other. They have a variety of solutions geared to battle many, many different fronts, Now people understand that with the competition and the maturity that the industry has adopted, you have to step up your game."
Shahar Attias, CEO of Hybrid Interaction
Stepping up CRM in iGaming requires more than a strong strategy. It takes the right data, smart execution, gamification, and a clear understanding of player behavior. For operators, stepping up means treating every player as a long-term relationship and measuring the value that relationship creates. And do it at scale to drive long-term CRM impact.
The difficulty sits between the strategy deck and the calendar. Smarter journeys need clean data. Gamification mechanics need design, setup and testing. Segments need refreshing, and every change needs a way to prove it worked.
When a lean CRM team carries all of that alone, strategy slows down at the point where it should speed up. Players keep behaving in real time, whether or not the team has capacity to respond.
This is the gap the Optimove and Hybrid Interaction partnership was built to close.
Optimove provides the CRM Marketing Platform, where marketers can orchestrate journeys, engage players across channels, personalize experiences and run gamification
Hybrid Interaction brings the strategy and the hands-on work. Its team covers iGaming CRM strategy, setup, ongoing optimization, consultation and migration, and works directly inside client teams.
Gamification is a core part of what Hybrid Interaction does for operators. Its team designs, sets up and tests the gamification mechanics that keep players coming back, and has done so across more hundreds of CRM and gamification projects. With Optimove Gamify, which covers minigames, loyalty and promotions, those mechanics run inside the same platform as every other campaign. Operators get the tools from Optimove and the hands-on gamification expertise from Hybrid Interaction.
Together, they give iGaming brands the marketing platform, the strategy and the infrastructure to grow in competitive markets.
The best partnerships show up in the way two teams collaborate. Optimove and Hybrid Interaction speak the same language as the operators they serve, which keeps handoffs short and priorities aligned
For operators, this means:
When you're at a certain stage, you need a technology partner that speaks the same language, operates at the same level of maturity, and brings expertise you can trust.”
Shahar Attias, CEO of Hybrid Interaction
The Hybrid Interaction and Optimove partnership gives iGaming operators a faster route from CRM strategy to measurable player value. Optimove as the CRM Marketing Platform. Hybrid Interaction provides the strategy, gamification know-how and daily execution. Measurement runs through all of it and enables iGaming brands to deliver faster CRM impact.
That is what Positionless Marketing looks like when it reaches a whole team: marketers who can do anything, backed by partners who help them be everything.
To learn more about partnering with Optimove, visit Optimove Partners.
For more insights, request a demo.
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Sharon is a Partner Marketing Manager leading co-marketing programs with strategic technology and solutions partners to create mutual value across the ecosystem. He leads the strategy that turns shared goals into campaigns, partner events, and content that build awareness, generate demand for partner integrations, and drive partnership success.
