Marketing AI
Shai Frank, Optimove's SVP of Product & GM Americas, explains how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle
GenAI made content infinite. Legacy processes made it unmanageable. The result: fractured journeys, message fatigue, and revenue left on the table
As a key part of Optimove’s Positionless Marketing Platform, Optimove Engage gives marketers Creative Power: the ability to create, manage, test, and optimize timely personalized content without relying on engineers, analysts, or creative bottlenecks
Learn how gamification turns ordinary gameplay into a powerful, personalized experience that fuels loyalty, engagement, and long-term growth
Positionless Marketing and AI Agents are enabling marketers to deliver at the speed of customers. Here's how
Marketers, discover the biggest AI marketing issues of 2025 -and how to overcome them -so real-time marketing feels less like a tax audit this Tax Day
How data-driven insights help operators protect players and their business
AI-orchestrated gamification creates dynamic, personalized player experiences that boost engagement and retention. Here’s how
Discover how AI leverages data to predict future trends, optimize customer interactions, and deliver seamless personalization at scale
Acquisition integrates Adact’s gamification technology into Optimove’s Positionless Marketing platform to build the future of gamification and loyalty
The Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships. Here's how: