Marketing AI
Optimove's iGaming Pulse offered unprecedented daily industry-wide benchmarks of sports betting trends throughout Euro 2024. Now, it's time to announce the best-performing countries in Conversion, Retention, Mobile Betting, and more
Discover how self-serve data ingestion empowers marketers to integrate and activate customer data, enhancing personalization and boosting ROI.
As the US celebrates Independence Day, it is fitting to explore how marketers worldwide can declare independence from traditional roles.
How tapping into the power of generative AI enables marketers to expand skillsets, drive efficiency, and reduce costs at scale
The Optimove Insights Euro 2024 Wagering Intentions Survey revealed a strong connection between bettors and their home team. But what happens when that team is eliminated?
Discover Opti-X's crucial role in navigating data privacy through personalization
How to build the perfectly tailored RFP for CRM Marketing and Engagement Platforms
See how using AI powers generosity marketing to maximize engagement, customer lifetime value (CLTV), and loyalty
Using control groups and target group priority ensures CRM journeys don’t crossfire – ultimately allowing for clean testing frameworks – and revenue uplift.
Leveraging Advanced Generative AI Tools to Enhance Customer Journeys
A strong data foundation is essential for marketers to optimize the ideal level of generosity per customer to maximize ROI