Boo! The real fright this Halloween isn’t ghosts or goblins. It’s clinging to fixed segments and rigid rules. Go Positionless and let the marketing magic flow (no witchcraft needed)

Discover how to turn the world’s biggest tournament into the ultimate customer lifecycle engine

Marketers can now act on up-to-date and reliable data to deliver more relevant, personalized ads across channels

This day is a reminder that brands don’t build lasting relationships by knowing more about customers, but by proving it in the moments that matter. Here's how

How one retailer doubled average revenue per customer with a single, real-time campaign powered by Optimove

Marketers and professionals of any level can create, repurpose, and scale audiovisual content independently with AI. Here's how

Forrester Opportunity Snapshot, Commissioned by Optimove, reveals: while most marketers say they’re ready for AI, only a few have truly put it into practice. Here are the numbers

October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why

Learn how sportsbooks can beat mid-season churn with cross-selling and smarter orchestration

“Optimove has been an incredible platform and partner in speed-to-market from day one,” Kyle Wachtel, Chief Marketing Officer, BetHog

Discover how to balance growth, retention, and regulation in a changing market at an exclusive breakfast during G2E