Stardust Casino is a premier online real-money and social gaming brand operated by Boyd Interactive, serving players across New Jersey, Pennsylvania, and Ontario. As part of Boyd Interactive’s expansion into the digital space, following Boyd Gaming Corporation’s 2022 acquisition of Pala Interactive, Stardust represents the online extension of one of the largest land-based casino operators in the United States.
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The Challenge
Stardust’s customer base has steadily grown, calling for a sophisticated solution to help scale its operational capabilities and deliver the best customer experience. The brand was seeking a platform to enhance and automate CRM marketing activities, with the ultimate goal of driving stronger player retention and increasing customer lifetime value.
In partnership with Optimove, the team embraced a data-led CRM strategy prioritizing smart segmentation, journey orchestration, and real-time personalization. By replacing manual processes with intelligent automation, the team was able to deliver highly relevant messaging at scale and elevate their overall player experience.
Optimove provided better access to customer data, allowing Stardust’s team to precisely target players based on micro segments and individual player personas and affinities. With deeper insights into player behavior, the Stardust marketing team shifted from a broad, one-size-fits-all approach to much more personalized and tailored messaging throughout their player base.
Optimove’s segmentation abilities, orchestration capabilities, and testing tools have given their CRM team an edge in ensuring that Stardust players receive the most relevant communications, ultimately driving their business toward its key objectives.
“By leveraging Optimove’s customer intelligence and insights, we can drive a strong increase in key CRM metrics,” said Alexander Angelo, CRM Director at Boyd Interactive.
“Optimove reduces our dependency on manual work as the platform’s optimization and decisioning helps us identify opportunities to increase uplift.”
The Results
Unique Monthly Players increased by over 3x
Unique Monthly Depositors grew by 37%
Net Revenue grew by 51%
6.4% Uplift in Total Deposit Amount
6.4% Uplift in Total Bet Amount
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Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
