Introducing Optimove Engage: Ending “Content Chaos” Caused by GenAI and Empowering Marketers with Creative Power
As a key part of Optimove’s Positionless Marketing Platform, Optimove Engage gives marketers Creative Power: the ability to create, manage, test, and optimize timely personalized content without relying on engineers, analysts, or creative bottlenecks
With Optimove Engage, marketers can deliver hyper-personalized campaigns at scale strategically, not reactively. GenAI has made it easier than ever to generate content, but abundance often creates “content chaos,” where teams are overwhelmed by variants they can’t manage, test, or scale. Optimove Engage solves this by giving marketers full control over content creation and deployment in real-time, eliminating reliance on engineers or creatives.
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The Big Picture
Marketers today face a paradox. With GenAI, it’s easier than ever to create personalized content but that ease has unleashed a new kind of bottleneck: “content chaos.”
Marketers are generating a deluge of content that they cannot necessarily optimize to drive customer engagement. Dozens of audience segments, hundreds of message variants, and channels that demand perfect timing and consistency. The problem isn’t creation — it’s control.
That’s why Optimove built Engage, a new AI-powered solution designed to bring order to content chaos. Engage gives marketers full Creative Power: the ability to create, manage, test, and optimize personalized content across all channels, in real-time, without relying on engineers, analysts, or creative bottlenecks.
How to treat every campaign like a marketing experiment
GenAI unlocked unprecedented creative speed. But with infinite permutations now possible, marketers are drowning in content variations — with no clear path to managing, testing, or scaling them effectively. Campaigns stall. Personalization breaks. Teams lose momentum. That’s content chaos. And barraging customer with content can lead to “Marketing Fatigue.”
The Antidote to Content Chaos is Optimove Engage
Engage is built into Optimove’s Positionless Marketing Platform and is the engine behind Creative Power. It enables marketers to:
Keep marketing fresh and relevant with always up-to-date assets and data
Eliminate manual work through automated, self-updating campaigns
Deliver richer personalization by integrating real-time content
Drive higher engagement with timely, dynamic messaging
Enrich messages with third-party content like weather forecasts, stock prices, or sporting event schedules
Engage changes the game by turning content creation into strategic, real-time execution. It removes dependency on fragmented teams and allows marketers to act instantly delivering hyper-personalized content with precision and speed.
Engage is Part Optimove’s Positionless Marketing Platform
As part of Optimove’s Positionless Marketing Platform, Engage joins Optimove Orchestrate, Opti-X, and Adact.me.
OptiGenie is the foundational, generative, and agentic AI framework behind Optimove — empowering you with insights, creative, and orchestration at every step of the marketing workflow.
The Positionless Marketing Platform frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.
Positionless Marketing gives marketers three transformative powers:
Data Power lets anyone immediately discover customer insights for precise targeting and hyper-personalization without waiting for engineers.
Creative Power lets anyone instantly create channel-ready assets like copy and visuals without waiting for creatives.
Optimization Power lets anyone run campaigns that optimize themselves through automated journeys and testing without waiting for analysts.
With Positionless Marketing, teams can operate without silos, execute without delays, and never miss a moment to connect with their customers.
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Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
