No simple, human-based attribution model can give you the real, impactful marketing attribution answers you need. You'll need the help of, you know, AI. You should also read this blog, the first in a series exploring marketing attribution in the age of (almost) too much data

In software companies, it is common for developers, whether junior or senior, to deploy unstable code that fails in the Continuous Integration (CI) process and, as a result, the entire monolithic application. Is there a way to prevent this from happening? Yes. Take it from someone who has experienced it firsthand

A Multichannel Marketing Hub is essential to create, execute, and orchestrate campaigns across all channels. It gives you the flexibility to increase the granularity of customer journeys and expand to multiple channels. How can it drive growth? Find out more here

Every “legacy” telecommunications company is a prime candidate to benefit immensely from digital transformation. Melita, a quadruple-play provider, chose Optimove to take its customer data and CRM marketing to the next level. Here’s what it looks like

Building a future-proof, holistic, agile marketing tech stack can easily become a competitive advantage. Follow these common “buyer demands” to make sure you’re asking the right questions when hunting for a vendor

When it comes to choosing a marketing vendor, there are too many fish in the sea. Especially since you want more than just a “tool”. You want a partner that would help your business grow. Here’s what you should be looking for in a MarTech vendor that can really push you forward

Brands that integrate loyalty data with the rest of their customer data sources can prevent campaigns from cross-firing, and instead execute ultra-relevant, 360 degrees personalized ones. This blog post also includes examples (of how Optimove customers do it via our integration with Yotpo)

They don't need to build their own. They're integrative. They're more cost-effective. And allow you to do more with less. Oh, if only your CDP had a brain

Growth-seeking brands moved to digital faster than ever before in the last year and a half. Here’s why it’s not all great news

Some say that curiosity didn’t kill the cat, indecision did. The CDP category is dangerously teetering on the edge of that cat’s fate. The indecision surrounding what a CDP is might only be solved by a split in the category

Farmdrop has seen exponential growth during the first months of the coronavirus outbreak. Their CRM manager told us how it affected the company's communication strategy