Farmdrop has seen exponential growth during the first months of the coronavirus outbreak. Their CRM manager told us how it affected the company's communication strategy

For the third year in a row, Optimove is recognized by Gartner with significant movement upwards and to the right along the axis. Read on to learn all about Gartner's inclusion of Optimove as a Challenger in this year's Magic Quadrant, and to download a complimentary copy of the full report

Welcome to the three-part series where we explain how prioritization and exclusion can be used to create a holistic, personalized customer experience in an effective and efficient manner

Deploying “smart” automation is difficult. It requires two challenging tasks: maintaining rich, accurate, and current customer data and making the right decisions when using that data. Here's the case to why CDPs should do both