Email marketing is a complex task, with so many moving parts. From the copy to the template, images, links, calls-to-action, different drips, KPIs, audiences. And data.

In this installation on our Weekly CRM Hack series, where we bring you short videos – each presenting one small tweak you can add to your CRM operation – we dive into what you can do with the geolocation pixel.

The geolocation pixel is just one of a few different tracking capabilities you should be using, and that each can help you execute smarter email campaigns.

Watch this week’s quick guide below, brought to you by Optimove’s Strategic Services team, to learn about that one specific ability. And feel free to reach out to our team of marketing analysts. They are literally sitting by their phones waiting for your call (so surprise them, and send an email instead, to [email protected])

Get this ebook on 9 creative email tactics used by smart retailers

Don’t miss out on our previous CRM hacks from Optimove experts:

• Customer Tier and RFM Segmentation
• Cross-Selling Between Platforms
• CRM Hack: Cross-Sell Principles
• Gamifying CRM Campaigns
• Measuring the Right KPIs
• Repurposing Content
• Marketing Campaign Optimization
• Lifecycle Based Campaigns
• Testing and Evaluating CRM Strategy

Published on December 7th, 2020

Posted in

• Email Marketing
• CRM Hacks
• Personalization

Jonathan Inbar

Jonathan Inbar is a marketing data scientist on Optimove’s Strategic Services team. As a marketing data scientist, Jonathan leverages his extensive experience with building predictive models and generating data-driven marketing insights to consult with clients and help them optimize their CRM strategy and tactics. Jonathan holds a BSc in Industrial Engineering and Management, specializing in Information Systems, and two specialization certificates in Machine Learning from Duke University and the University of Washington.