In this post, brands can learn the role of DMARC and Dynamic Content in ensuring email messages get delivered and are relevant

Deliver short-term revenue without sacrificing long-term customer value

The results position Optimove with the third highest score in the Current Offering category among all 12 vendors evaluated.

Seasoned CRM marketing experts share winning retention marketing strategies  

There's still time for brands to spruce up their emails, dribble away from the pack and get noticed. Get started with these six tips to score a winning email campaign

Use these email segmentation strategies to drive sales, foster loyalty, and increase customer lifetime value (CLV).

Best practices and essential concepts to ensure your emails are not flagged as spam or blocked by an Internet Service Provider

For a long time, no one believed QR codes had a future (yes, you too!) but technology and consumers have changed, and along with them, the humble QR code’s popularity.

We always say, “Start with the customer, win their loyalty for life,” but saying it and doing it are two completely different things.

Despite customers showing initial interest and engagement by adding items to their carts, a significant number hesitate to complete the purchase due to lack of confidence. It’s time for e-commerce retailers to find new ways to recover abandoned carts. 

As financial services brands deal with ever-increasing amounts of data and juggle constantly evolving consumer needs, focusing resources and efforts on email personalization at scale is more challenging than ever before, particularly when we’re talking QA. Turns out we have a small solution that could be a big help, we call it Smart Previews