“Get to Know Your Customers Day” emphasizes the importance of understanding customers, putting them in the driver’s seat, and letting them lead their own journeys

To understand each customer's lane—zero- and first-party data helps brands know the unique characteristics of each shopping journey—key to building customer loyalty for life

In this post, brands can learn the role of DMARC and Dynamic Content in ensuring email messages get delivered and are relevant

In this post, get a deeper understanding of AI-orchestration in iGaming and Sports Betting and insight into Optimove’s solution

Optimove’s NFL Betting Report provides sportsbook operators a dozen ways to optimize player (bettor) engagement, loyalty and maximize player lifetime value

Partnerships with Captain Up and Gamaza Creates Best-of-Breed Solutions

This blog highlights the presentation by Francesco Lietti, Sisal’s Online Innovation & Consumer Data Director, at Optimove Connect 2024

Learn how Opti-X can drive personalized experiences and boost retention in the iGaming industry.

In this post, learn why AI-orchestrated gamification is key to meeting and exceeding player expectations of personalization that are higher than ever

Brands achieve true personalization without compromising user trust and privacy with zero-party data

The Optimove Insights Euro 2024 Wagering Intentions Survey revealed a strong connection between bettors and their home team. But what happens when that team is eliminated?