“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove

A behind-the-scenes look at how Sephora and Optimove orchestrate relevance at scale through intelligent customer journeys

Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty

Marketing success hinges on seamlessly blending real-time data and dynamic content into every customer interaction. Here's how it's done

Delivery gets it sent. Deliverability gets it seen – using the proven Optimove INBOX method

Discover how to deliver true personalization at scale with these seven must-have capabilities (and four questions to ask when choosing a CRM platform)

Discover how AI leverages data to predict future trends, optimize customer interactions, and deliver seamless personalization at scale

Learn how KPAX uses Opti-X to automate personalization, boost engagement, and streamline operations

The Marketing Rule of 7 can transform fleeting interactions into sustained customer relationships. Here's how:

In learning about ‘data anomalies’ a brand can predict customer needs

Retention marketing is a blueprint for acquisition marketing and key to optimizing customer lifetime value (CLTV)