Personalization
Holiday 2025: What Shoppers Really Want in a Season of Uncertainty — Insights from Optimove Partners
Discover how tariffs, inflation, and shifting loyalty are reshaping holiday shopping
Learn how sportsbooks can beat mid-season churn with cross-selling and smarter orchestration
Discover how autonomous, data-driven marketing stacks are transforming the role of the modern Positionless Marketer
Discover how marketers use AI to deliver exceptional customer experiences across all touchpoints
Reactivation isn't just about timing – it's about targeting the right players with the right trigger. Here's how
A five-stage framework to help brands master every phase of the customer lifecycle
Episode 4 of the Decoded podcast, host Phillip Jackson sits down with Optimove’s Pini Yakuel and Shai Frank to unpack a seismic shift in marketing: the rise of Positionless Marketing
Spoiler alert: prizes matter. A lot more than brands might think
Discover how Embedded Messaging lets brands deliver personalized, in-the-moment experiences directly within their website and app
Discover how to break free from the marketing assembly line and deliver personalized, real-time campaigns at scale using dynamic content strategies
Learn how to craft visually stunning emails that are compelling, smart, and captivate your audience