Embedded Messaging is a powerful extension of Optimove’s personalization technology, allowing marketers to engage users directly within the websites and mobile apps they already operate. By avoiding reliance on third-party platforms and restrictive legacy systems, Optimove’s Embedded Messaging boosts retention and conversions while ensuring a frictionless customer experience. It puts the power of real-time, personalized content in marketers’ hands and puts the content they create right where their customers are.
Key takeaways:
Embedded Messaging is a new native channel that allows brands to display real-time dynamic content seamlessly into their own branded interface.
It allows marketing teams to control, orchestrate, and personalize experiences as part of their multichannel campaign strategy. This blends channels that funnel customers to a website or app and the experience they receive It they’ve navigated there.
The new feature aligns with the Positionless Marketing era, eliminating rigid channel silos and giving marketers more freedom and agility.
Stay in touch
Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more
What is Embedded Messaging?
Optimove’s latest advancement in multichannel customer engagement is Embedded Messaging. Marketers can place dynamic content directly into their website or app, such as carousels, banners, and message feeds. These experiences appear as native elements that are contextual, persistent, and tailored to each customer, offering a seamless extension of the product experience.
The power behind Embedded Messaging lies in Optimove’s advanced orchestration and personalization engine. Marketers can create and manage these experiences using the same centralized platform to run other customer channels. As a result, every touchpoint is aligned, data-driven, and effortlessly deployed.
Built for the Positionless Marketing Era
Embedded Messaging supports the Positionless Marketing movement. Rather than requiring technical teams to build and integrate engagement features, marketing teams have direct control over key customer touchpoints.
With Embedded Messaging, marketers can now reach customers where they are already engaging, blending into the digital journey in a helpful and value-driven way. This is not just a new feature. It represents a new mindset for marketing.
How It Works
Website or app managers can create dedicated space on their website or app where the marketer can plan, execute, and monitor campaigns from Optimove. This allows for marketers to control various aspects of their multichannel strategy from a single interface and frees up time for development teams.
Marketers can schedule content, run experiments, manage targeting, and track performance all from a single view. This container model ensures a lightweight, scalable deployment that respects design consistency and user experience.
This feature is powered by Optimove’s Smart Campaigns, which uses real-time customer behavior and Universal Events to trigger timely, personalized messages across all channels.
Embedded Messaging enables a variety of rich content formats, including:
#1. Carousels
Swipeable galleries that present multiple personalized messages, offers, or recommendations. Perfect for highlighting new products, recent activity, or curated picks within an app or on a homepage.
#2. Banners
Inline or sticky banners that communicate updates, promotions, or next steps. These remain visible throughout the customer’s session without interrupting the flow of engagement.
#3. Notification Center
An inbox-style message hub within the site or app where users can revisit previous messages. Ideal for time-sensitive offers, account updates, or status reminders that promote engagement or fuel high-value marketing campaigns.
Use Cases Across Industries
Here are examples of ways to use Embedded Messaging both in retail and gaming:
Retail and Direct-to-Consumer Brands
Retail and DTC marketers can use Embedded Messaging to showcase personalized product recommendations that reflect a shopper’s past behavior. For example, a visitor returning to the site might see a carousel of products based on their recent views or purchase history, driving higher relevance and faster conversions.
During high-impact sales events or promotional periods, brands can deploy banners that surface exclusive offers to different audience segments. VIP shoppers might see early access to sales and discounts while first-time visitors receive a welcome offer, all within the same location on the site.
Embedded Messaging also supports content-based engagement. Brands can surface seasonal style guides, how-to videos, or product education materials directly into the product discovery experience, increasing shopper confidence and time on site.
In an omnichannel campaign, when a user clicks through from an email or push notification, marketers can greet them with a follow-up message or personalized offer that continues the journey. This creates a cohesive experience across channels while boosting the chance of conversion.
Gaming and iGaming Operators
Gaming and iGaming brands can use Embedded Messaging to promote new games or features immediately upon login. For example, a player might be welcomed with a carousel of new game launches tailored to their past play preferences, encouraging faster engagement.
For onboarding, embedded banners and tooltips can guide new users through key actions like completing account setup, making their first deposit, or verifying their identity. This support boosts conversion and decreases drop-off.
Operators can also use the notification center to alert players about unclaimed bonuses, loyalty points, or active promotions. These persistent but subtle reminders help drive more redemptions and keep players active.
Marketers can display leaderboard updates, match results, or live event announcements during competitive events or tournaments directly in the app. These updates foster community and urgency, boosting session frequency and player engagement.
Elevate Web Marketing with Real-time Web Push
Unlock Real-Time Web Push Success with Optimove’s Expert Tips – Download Now
Embedded Messaging transforms websites and apps into real-time CRM channels. It gives marketing teams full control over personalized touchpoints that feel native, natural, and meaningful to the customer experience. Whether driving sales, onboarding users, or deepening loyalty, this feature removes friction and maximizes engagement.
Timothy O'Donnell is a Product Marketing Manager at Optimove, focused on Channels, AI, and Customer Advocacy, and is based in New York. Timothy previously worked on the Product & Sales Marketing team at the Australian technology company Rokt, where he helped create bespoke demos to aid GTM teams in seeing the product on prospect and client websites. Timothy started his career in ad agencies, where he worked at Omnicom Media Group's TBWA and OMD, working for brands like Accenture, PepsiCo, and Nissan. Timothy earned his Broadcasting and Mass Communications degree from SUNY Oswego, where he played lacrosse and hosted a student radio program.
