Customer Satisfaction (Definition)
Customer satisfaction refers to the indication of how a company’s given product or service meet or surpass customer expectations.
What is Customer Satisfaction?
Customer satisfaction is the term marketers use to indicate whether the company’s product or service (or both) have met customer expectations, surpassed them or failed to meet them. In other words, customer satisfaction is an indication of how happy a customer is with a company’s product, service or experience. Customer satisfaction is often dependent on the expectations that customers had prior to using the product or service. Customer satisfaction can be a challenging metric to measure, but optimizing a business for customer satisfaction has numerous potential advantages, including increasing long-term customer loyalty and customer lifetime value.
Increase Customer Satisfaction with Optimove
Optimove is the world’s leading Relationship Marketing Hub, combining the most advanced automated customer marketing orchestration platform. In a nutshell, Optimove helps marketers implement a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan. The result is maximized customer satisfaction, retention, loyalty and lifetime value.
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