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Optimove Named a Leader in the 2022 IDC MarketScape for Retail CDP

The report highlighted Optimove's marketing tools and features, retail-specific capabilities, ability to provide no-code data access, and our AI-based analytics and clear focus on marketing and CX services - as reasons for the impressive recognition. Find the full report below

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Why it matters:

Optimove’s recognition as a “Leader” in the IDC MarketScape for Retail CDP underscores its prowess in elevating customer journeys for retail and CPG companies. With a focus on personalized campaigns, AI-driven analytics, and industry-specific data models, Optimove continues to lead in efficient marketing orchestration and personalization, benefiting global retail brands.

Key takeaways:

Leadership Recognition: Optimove’s position as a “Leader” in the IDC MarketScape validates its excellence in elevating customer journeys for retail and CPG companies.

Efficient Campaign Management: The report highlights Optimove’s AI-driven Optibot and ‘Mission Control’ tool, emphasizing its focus on streamlined and personalized campaign orchestration.

Tailored Data Models: Optimove’s industry-specific data models cater to unique retail and e-commerce requirements, supporting diverse delivery models for effective data exploration.

It’s becoming a tradition: after being recognized as a “Leader” by Forrester in the 2021 Forrester Wave: Cross-Channel Campaign Management and by clients on G2 in the CDP category, we are incredibly proud to announce that Optimove was positioned as a “Leader” in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment.

While everyone likes a good recognition, what stands at the heart of this specific one is most rewarding: the fact that Optimove empowers retail and consumer packaged goods (CPG) companies to create and manage large-scale, customer-led journeys, which – in combination with the support of Optimove’s customer services teams – significantly improve their bottom line.

Your options for CDP-led orchestration.

Data, analytics, activation

The IDC MarketScape assesses the capabilities and strategies of popular enterprise software vendors and specialty CDP providers in serving the needs of retail and CPG companies worldwide across industry segments (food and nonfood retail). Vendors are evaluated according to their success in designing, developing, installing, and configuring their CDP platform, focusing on three layers: data, analytics, and activation.

As a prerequisite for being included in the evaluation, vendors had to support global retailers in their activities and expansion across mature and emerging markets, covering both e-commerce and brick-and-mortar stores; hold core CDP capabilities that enable customer experience differentiation, seamless marketing orchestration, automation, and personalization, in an efficient, easy-to-execute manner; and provide AI foundations embedded in their CDP’s core capabilities.

That’s quite a demanding list. One that we proudly check each and every part of.

The IDC MarketScape report highlights Optimove’s distinctive capabilities, starting with our focus on personalized campaigns orchestration: “The company’s AI-based marketing bot (Optibot) provides personalized recommendations, and with the ‘Mission Control’ tool monitors every stage and detects potential anomalies of marketing campaigns.

Moreover, Optimove’s CDP also includes a BI Studio, leveraging Microsoft BI, for custom reporting.”

Another distinctive capability highlighted in the report is Optimove’s retail and e-commerce-specific customer data models, “aiming to support specific industry requirements and data exploration based on different delivery models.

“For journey orchestration, Optimove offers an AI-based Self-Optimizing Journeys (SOJ) service as well as a creation tool, called Visual Stream Builder, for blank-canvas journey creation. Optimove also released Retail Pulse, a set of dashboards leveraging BI to monitor retailers’ performance based on specific KPIs. The Retail Pulse enables a combination of data from over 300 brands across the world.”

Give it up to customer-facing teams

One of Optimove’s biggest strengths, according to the IDC MarketScape, is something we couldn’t be prouder of: our customer success and strategic services teams.

“Optimove’s CDP offering includes online and offline data consolidation based on a no-code access approach to customer data,” states the report. “Specifically, retail companies have the possibility to be supported by Optimove’s academy and customer services teams.”

The second strength noted in the IDC MarketScape has been our pride and joy since we developed it. “Optimove’s CDP has a clear focus on marketing and customer experience services leveraged by AI and ML analytics. This further complements retail and brand companies’ B2C strategies,” states the report.

Pini Yakuel, our founder and CEO, said in response to the report: “We’re delighted to be recognized as a Leader by the IDC MarketScape. This recognition is further proof of what leading retail and CPG brands such as Dollar Shave Club, Family Dollar, and Staples already know: that Optimove is the only way to scale their personalization across customer journeys and touchpoints.

“For Optimove, this report further validates our position as a leader for retail and CPG brands who are keen to take their CRM strategy to the next level, boosting omnichannel marketing capabilities and overall bottom line.”

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.